How To Become A Content Marketing

WHAT IS CONTENT MARKETING?

"Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action."

Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.

Hi, I'm NAJA

CONTENT CONSUMPTION

in Today's Module...

• How your brand image can either boost your income or hold you back
• Visual style cues to avoid that diminish your power and details that signal the style of success
• How to shorten the critical know-like-trust factor that is essential to building dynamic business relationships

in Today's Module... (cont'd)

• Anti-aging style to stay relevant in today’s competitive business market

THIS IS ABOUT...

The silent ways you attract clients and opportunities that are a perfect fit for you! The way you position yourself to transition to your next level & step into your big vision.

THE STRUGGLE IS REAL!

• You hate shopping and don't want to continue wasting time feeling like you can’t find the right clothes. • You just want to go to your closet, get dressed, look great and move on.
• You have to be a visible leader and an inspiration your clients want and need you to be.

QUICK FACTS

WOMEN, IMAGE AND INCOME

LEVEL THE PLAYING FIELD

The Problem:

STYLE SABOTEURS

• Creates confusion about who you are and what you do
• Positions you below your level of brilliance
• Diminishes your power

Top 6 Image Inequalities

1-Inconsistent:

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2-Out of Alignment:

3-Outdated:

4-Inappropriate:

5-Generic:

6-Don’t look the part:

Image Inequity

The Dangers of Style Saboteurs

How Image Inequity

• Limits Opportunity
• Affects Income
• Affects Energy

I’ve been there

• 25 years corporate career
• Fashion industry, Vice-President of Brand Strategy & Design
• Fashion retailers and Fortune 100 clients
• Created apparel designs to visually position brands

Lost My Way…

Something had to change…

The PROFITABLE BRAND IMAGE PROGRAM has 5 Paradigm-Shifting Step

5 PARADIGM-SHIFTING STEPS

• Clarify My Brand
• Dress My Shape
• Style My Brand
• Express My Personality
• Shop My Style

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• Step 1: Your Business and Brand Step 2: Discover your Signature Brand Style Step 3: Identify Your Body Shape and Image Step 4: Dressing Your Age Step 5: Action Plan, Putting it all together/implementation: Your Style Template, Getting “The Look”, Stores & Brands
• BONUS: Makeup for every stage & Age

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