WP Pal

CONCEPT

• Link more closely with customers
• Collect data - recognize past years
• Annual birthday gift - not for sale
• Free baguette and coupons on joining
• Annual event ticket - for 5 years+

IMPLEMENTATION

• June Campaign
• Collect members - highlight a few stories
• Create feedback avenues - pos. and neg.
• Put someone in charge of this
• Ensure system can capture info about cust. and sales