1 of 23

Slide Notes

DownloadGo Live

Own Your Story Online: Reputation Management 101

Published on Aug 14, 2018

Every small business owner in Austin and Dallas has a story, but so few tell it properly. Whether you realize it or not, if you don't own your name and service keyword, Google tells someone else's story to your prospect when they search.

I talk about this briefly in this deck, and you can find out more info on my website at Frontburner Marketing.

View Outline

MORE DECKS TO EXPLORE

PRESENTATION OUTLINE

1.

Kyle Bailey, Frontburner Marketing

www.frontburnermarketing.net
Photo by LoboStudio Hamburg
2.

What are YOU Marketing??

Photo by Stuck in Customs
3.

2 Words

Photo by Gatesee
4.

YOUR STORY

Photo by Luna*--
5.

Owning Your Story Online

Photo by mkhmarketing
6.

7 Ways To Own Your Story

Photo by Monceau
7.

Untitled Slide

  • Blog
  • Image Optimization
  • REPURPOSE!
  • Citation Roll Out
  • Local Involvement
  • Be Social (strategically)
  • Website with your name + local geo
Photo by Jeremy Bishop
8.

Blog

Your Online Real Estate, and Foundation
Photo by RBerteig
9.

Untitled Slide

  • 5-7 Keywords
  • Use your name
  • Use local demo
  • Point back to your blog from off-site
  • Share everywhere
Photo by Billy Huynh
10.

Image Optimization

A Picture's worth a Thousand...Reputations?
Photo by Beata Ratuszniak
11.

Untitled Slide

  • USE TONS OF PICS!
  • USE THIS EVENT!
  • URRRBODY TAKE A SELFIE!
  • Use your name
  • Use your local demo
  • Don't scam it, use your name and your friends' names
Photo by Jeremy Bishop
12.

Untitled Slide

  • Add meta data to each pic
  • Caption pics
  • Group Pics
  • Picture Videos
  • Video Channels
Photo by *nacnud*
13.

REPURPOSE!

The Secret to Deploying Tons of Content
14.

Untitled Slide

  • Group Testimonials
  • Explain Testimonials
  • Gather FAQ, Explain
  • Get answers from local experts
  • USE YOUR NAME, LOCAL DEMO
Photo by Caneles
15.

CITATION Roll Out

Lots of work, Boring
Photo by the yellowrider
16.

Untitled Slide

  • Make sure they are not spam sites
  • The easiest way to screw up your local SEO
  • Google is Godzilla, the rest are the tiny lizards
  • Google My Business page, fully optimized
  • Info has to be perfect
Photo by Robert Scoble
17.

Local Involvement

Photo by adactio
18.

Untitled Slide

  • Chambers (see what I did there?)
  • Ribbon Cuttings
  • Charities
  • Put the word out for others, mention your name
Photo by Talk Media News Archived Galleries
19.

Be Social

(strategically)
Photo by fredcavazza
20.

Untitled Slide

  • Curve of Value
  • Know your Audience
  • MEASURE effectiveness
  • Do a lot, do a little, but
  • DO SOMETHING
  • Be consistent, add value
  • NOBODY DOES THIS
Photo by Sharon McCutcheon
21.

Step By Step

  • Plan to go
  • Where is it?
  • Anything attention-grabbing? Jump out?
  • 30 second selfie video (NOT PERFECT)
  • Pics before, pics during, pics after
  • Give the venue a kiss
  • Your blog is the hearth and home
Photo by Tim Green aka atoach
22.

Core Ideas for this activity:

  • Social Media is the smell of woodsmoke
  • Your Blog is hearth and home, permanent
Photo by AbsolutVision
23.

Kyle Bailey, Frontburner Marketing

www.frontburnermarketing.net
Photo by LoboStudio Hamburg

Kyle Bailey

Haiku Deck Pro User
https://www.frontburnermarketing.net