Social Media

Where do We start?

Be Consistent

• Social Media Campaigns Need to be consistent with our brand
• Images and copy must match our voice
• Our message must be in line with our Audience's values

What are they feeling?

Use Stimulating Images and Videos

• Authentic Images - Eye Catching for Instagram
• Behind the Scenes content
• How To Videos

Must Be Mobile Responsive

Use a digital clipping service

• allows you to keep track of brand mentions
• Monitor Customer Feedback
• Assist in finding content you can retweet, like and share

Empower employees to be social brand advocates

Use software to research and analyze competitors

Respond to Positive and Negative Reviews

• Make sure to Monitor all social Media sites and Respond in a timely fashion to all Negative reviews
• Do not delete any negative comments
• A well crafted response to a negative experience could lead to more customers trusting you and more sales

Engage with our Audience. Ask questions and interact

Use tracking URLs to prove ROI on a specific campaign

Post when your audience is online. Pay attention to their schedule.

To be a leader on social Media we must be one step ahead of our competitors, be creative, Authentic and engaging.

Jess Cover
Marketing Specialist


Roving Company
Jesscovervt@gmail.com