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Name Development

Developing a name using the "Free Pizza" method is almost always a bad idea.

PRESENTATION OUTLINE

NAME DEVELOPMENT

Using the FREE PIZZA! method (a bad idea)
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this is how many companies develop names

Offer free pizza and see who shows up to brainstorm names
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so what could go wrong?

Dominant people drive an agenda

Some people won't participate freely

groupthink

You won't get a diverse range of names
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most names will have conflicts

You won't have many choices due to existing TM
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You might get ballot box stuffing

The names that rise to the top are not always best
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time consuming & expensive

Combined hours add up & legal fees costly
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is there a better way?

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name development is a specialized skill

Requires creativity, linguistics, consumer understanding, marketing, trademark law 

hire an expert = Nameflash

Our process guarantees success!
Photo by Pete Prodoehl