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finish what we did yesterday
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BMI #3

Published on Apr 01, 2014

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MORE DECKS TO EXPLORE

PRESENTATION OUTLINE

1.

BMI CASES

BUSINESS MODEL INNOVATION - OCT19
finish what we did yesterday
Photo by skoeber
2.

TODAY

  • CitizenM case
  • Individual case browsing + Group work
  • Plenary discussion
  • (finishing yesterday class)
  • Preparation for Friday
yesterdays drop work until 10h
submit VP individually
working in group to submit the company BMC - may be just one unit
3.

CitizenM

Photo by Bert Kaufmann
4.

CITIZENM CASE

  • What is innovative in this hotel?
  • What is their VP?
  • How does the company see customer segmentation?
  • Draw their BMC...! (hand me the paper copy)
their CS seems to be untapped

VP embeds tech

R$ bundled wifi (against industry standards)

PA philips to design smart room, Swiss for internet services

KA no check-in counter

CR more personal yet less intrusive

5.

DEBRIEF

  • BMI innovation
  • Customer service + segment seems to drive all their activities
  • "[S]pend(ing) your energy in protecting is very stupid"
  • "[T]he only way to keep the organisation vibrant is your attitude"
Protecting is a waste of time. Balance negligence with trust
Entrepreneurial mindset
One thing not mentioned: location
6.

ZAPPOS

  • Online shoe retailer
  • Deliver WOW: spectacular customer service
  • Be weird: Strong company culture
What is Innovation? Market value
Traditional: pharmaceutical, automobile
Today: content delivery, mobility, airlines
Future: platform
Photo by EricaJoy
7.

A FEW TIPS

  • Search for the epicentre of your ideas (customers, finance, resource, ...)
  • Keep asking "What If?"
My own experience in development programs, courses, and content
8.

ACTIVITIES

  • Which experiments are you running next week? (group) - one per group member
  • Assess S/Ws of each experiments (group)
  • Details on IO
9.

TOMORROW

  • Presentations
  • 10m + 5m Q&A
  • Send slide deck via IO
  • One hour in class for final preparation (8am)
10.

BMI CASES

BUSINESS MODEL INNOVATION - OCT19
finish what we did yesterday
Photo by skoeber

Tiago Ratinho

http://www.facebook.com/tiago.ratinho