The article “The Importance and Psychology of Reputation In Human Lives” by the Borderless Technology Corp tells us that reputation is very important and that people who disregard their reputation are putting themselves at risk. By considering how social and visible our lives are, dismissing our reputation is foolish and not good for us. Reputation does require consistency and efforts and actions with characters and grace. It also says that reputation should not be associated with popularity because people can be popular for the wrong reasons. Reputation isn’t only popular for people but also for business organizations. A company with a good reputation has a competitive advantage over other companies. It helps to ensure that customers stay loyal to the company and it attracts new customers that judge the company based off its reputation. A quote from the article is “It is very clear that reputation is extremely important and people who disregard it are doing so at their own peril.”(4)