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Become a Marketo Genius

Published on Nov 20, 2015

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PRESENTATION OUTLINE

BECOME A MARKETO GENIUS

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Lead Generation

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MARKETING QUALIFIED LEADS (MQLS)

Campaigns

OBJECTIVE, STRATEGTIES, TACTICS
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Strategy

ASSETS, CHANNELS, TARGETS

Tactics

PUTTING IT ALL TOGETHER
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HINT #1 MAKE IT MEMORABLE

HINT #2 SEGMENT

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HINT #3 MIX & MATCH ASSETS

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HINT #4 BE PATIENT

Photo by Ian Sane

HINT #5 MEASURE AND ADJUST

Photo by Leo Reynolds

HINT # 6 DATA IS FOREVER

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