PERSUASIVE TECHNIQUES

BANDWAGON APPEAL.

• Suggests that a person should belive or do something.
• Becuse "everyone else" Does It.

TESTIMONIAL

• Relies on endorsement from well know people or satisfied customers
• Ex: "As an olympic athlete, I need a lot of energy.
• Thats why I drink Quench-ade."

LOADED LANGUAGE

• Uses words with strongly positive or negative connotations.
• Ex: " start your day with Morning glory's refreshing, all natural juice.

APPEAL TO PITY, FEAR, OR VANITY.

• Uses strong feelings rather than facts to persuade.