Comp Analysis
Published on Jun 08, 2023
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Comp Analysis
A Glance
So here's what I can tell so far based on my quick scan so far.
Competitive Analysis Of Event Supply Brands:
Competitive Analysis Of Event Supply Brands:
Photo by Stephen Dawson
Substitute Competition Analysis
- party woo - some essentials, some balloons, but very pretty.
- katch on- not very pretty to look at, unless youre checking out the font or the organization of products.
- They lack in good core by the looks of it
Photo by Brett Jordan
Bargaining power of supplier companies
- pop fizz - looks very pretty, though dont actually do events
- xo fetti - bachelorette heavy, not china seller, they also sell sex products and the style is very chic.
Photo by Andy Li
My minds eye
- Extremely calm and very
- well designed sight,
- balancing the events catalogue, the Product catalogue, with customer desire
- EXTREMELY CALM AND VERY WELL DESIGNED SIGHT, BEST ON the PRODUCT LINE AND BRANDING QUALITY.
- clearance sales and pre planning, table equipment with stationary and paper Crafting, its more interested in staying
Photo by Natasha Connell
Demand focused, customer centric
- party city - number 1 party retailer in north america, big box store
- meri meri - overpriced but beautiful
- stag and hen -very good for many bachelorette themes
Photo by alex mertzanis
New entrants with good ideas
- momo party- really new group, they even have minecraft as a theme.
- big dot - owns their own in house printing sells to retail
Photo by Jackie TL
Competition that can set our pace.
- unique - Call customize limited product line, but its the final product that counts and thats to arrange a party.
- sprinkled with pink - between selling apparel and drinks, this is a powerfully dangerous company that knows what it wants and gets it
- I would also add Stag And hen XO-fetty here as they are on the rise and will eat their competitors easily.
Photo by ccPixs.com
New markets
- chercandoit - Looks like its run by one individual for how minimalist it is but at the same time has so much customization
- Mod Party - Great wedding/Bachelorette custom products about 50m+ sales on etsy alone
Photo by woodleywonderworks
I also wonder if new markets are approachable; Bachelors, General sex, Soft Drugs or Event organization
Im sorry if its crude of me to say, but i see so far only one half of the brand possibilities with that vision statement
Photo by Paul Hanaoka
This should be under the companies consideration for new markets as we cater to this crowd and can harness it before any of our competitors
Seize it for themselves, they are all technically part of our Brand philosophy
Photo by mr_smee44
