PRIMARY DATA PROJECT

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• Identify customer attitudes
• Line wait times
• Customer service

QUESTIONS USED

• Filter
• Dichotomous
• Scale-response
• Multiple choice
• Open-ended

SAMPLE SIZE

• 100 people
• Representative sample
• All grades

RESEARCH CONDUCTED

• Worked much better when we were in the class
• Did not work well when we gave the link to teachers
• Should have gone to all classes in person
• We collected qualitative data
• Wanted to know how customers felt and their emotional attachments

ANALYZING DATA

• Split 50/50 between satisfied and unsatisfied
• 80% of participants had longer than 4 minute waits
• 65:35 ratio of participants felt more welcome than unwelcome
• When asked about what we can improve on, most mentioned speed
• When asked about good customer service, most said friendliness and happiness

WHAT NEEDS TO BE DONE

• More effective employees
• More customers to store

MILESTONES

• Organize the store
• Limit transaction time
• Create a friendly environment