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Slide Notes
Start with your name and the name of your project. In some cases, a presentation will start with an attention-grabbing opening, an anecdote, a dramatic stat or fact, or a question for the audience. These devices help to engage the audience, grab everyone's attention, and establish your confidence as you get going.
Macy's Online Ads
A simple 10-slide template for a startup pitch that explains what the startup does, how it works, who is behind it, and other basic elements.
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PRESENTATION OUTLINE
Online Ads
Start with your name and the name of your project. In some cases, a presentation will start with an attention-grabbing opening, an anecdote, a dramatic stat or fact, or a question for the audience. These devices help to engage the audience, grab everyone's attention, and establish your confidence as you get going.
Photo by ]babi]
#1 - Google Adwords
Ads listed in top of search results
Explain what the project/product/service actually is. What does it do? How does it work in very simple terms. This could be a short "elevator pitch" summary of your project so that people know exactly what project you're pitching.
Photo by saraab™
#2 - Facebook Ads
Promote and engage with fans
Explain why this product/service is needed and provide some context for your project. Why is the problem worth solving?
Photo by mynameisharsha
#3 - Google AdSense
Place ads in the most relevant locations
Make clear who this project/service/product is aimed at. Is it for a particular geographic audience, or a particular demographic group? Or is it for people with a particular interest (i.e. a psychographic?) Or maybe it's for people who have a particular problem or a certain need. Make clear who you are building this product/service/project for so that it's clear who will benefit from it.
Photo by kenjonbro
Google AdWords
- Macy's can choose when and where ads are listed according to location
- Ads show up on websites that are related to women, fashion and clothing
- Company pays only when user clicks on and visits the macys.com website
How will people find out about this product/service/Web site/project? Mentioning vaguely that you'll use social media to get the word out is generally not sufficient. It's important to explain how you'll raise awareness for this in a marketplace that is increasingly cluttered with all sorts of new apps/sites/products/services launching every day. What techniques/tactics/tools will you use, or how will you go about taking advantage of existing or new platforms to reach your intended audience? How will you measure progress in reaching your audience? What will success look like in reaching your audience? What are key metrics/performance indicators that you'll be assessing as your project moves forward?
Photo by Tyello
Facebook Ads
- Standard ads to draw traffic to macy's.com website
- "Like" Ad to drive consumers to Facebook page
- App ad for mobile users
- Event ad for sales promotions
How will you make ends meet? What do you expect your primary three, five or 10 costs will be? What do you expect your primary revenue streams to look like, and how long do you expect it might take for you to get to that point? Why will people pay for your service/product and how will the value proposition differ from other products/services people are paying for?
Photo by Mac Vincente | ® ©
Google AdSense
What have you done in the past that has prepared you to take on this new challenge? Why are you well-suited to succeed in this venture? How will others help you, and what relevant skills/experience will they bring to the project? How will you go about building your team from here and adding necessary expertise?
Photo by Poe Tatum
Effects on Macy's business
- Marketing budget increase - cost per impression or cost per click rate
- Increased Facebook user engagement
- Higher click throughs to website leading to product sales
- Expanded opportunities for ad views resulting in higher brand awareness
What are the next steps you need to take? What are the key things you need to do to advance the project in the coming weeks and months? What is your timeline for moving forward? What does the roadmap for your project look like? What are your goals for the upcoming period?
Photo by kenteegardin
Using these advertising platforms
leads Macy's to increased profits.
Fill in additional information here that will answer questions lingering in the audience. What does the competitive landscape look like? What are some obstacles you anticipate you'll have to overcome? How will your design approach distinguish your project? What unique approach/vision/ideals do you have that inform the project in progress?
Photo by Wen Cheng Liu (Busy)
