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Can We Talk?

Published on Dec 01, 2015

A few thoughts about email and building a community.

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PRESENTATION OUTLINE

1.

Can We Talk?

Enjoy the day | Russ Johns
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Email for Business

Why Email is STILL important to your business. 
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Untitled Slide

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Basic Tips

To increase Your Success 
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You got their attention with the subject line, but...

Thank you for being here today.
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A few Email Facts

  • 35-70% of business professionals check email on a mobile device based on industry
  • 44% of email recipients made at least one purchase last year based on a promotional email
  • 35% of email recipients open email based on the subject line alone
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And a Workflow

Create a connection with your Audience 
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DEVELOP YOUR PROCESS

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Community?

Are you part of you customer community? 
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Connections?

Personalised Email is Important
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Create Community

Develop Segments that make a Difference 
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Basic Tip #1

Create Consistency with Content 
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Develop a Schedule

Create Consistency with Content Schedule 
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Basic Tip #2

Design Content to Share. (A benefit) 
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Imagine

What might delight your community 
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Create Content Worth Sharing

Design to Share or create a benefit 
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Email Delivery

Nearly 205 BILLION emails a day 
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Deliver Value to

Your % of 205 BILLION emails a day 
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Basic Tip #3

Brand ON Social (Social Proof) 
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Show up

You will be Googled 
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Why Email?

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IT WORKS

Business email increases Every Year 
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It's Available

Mobile Access to email increases Every Year
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Email Is Proactive

AND MOBILE 
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Basic Tip #4

Create ACTUAL curiosity (NO FAKES) 
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Don't be BORING

35% of email recipients open email based on the subject line alone 
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Basic Tip #5

Allow Others to Share 
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Get Creative

Create something People what to Share 
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Increase the Conversation

Encourge Others to Share
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Grab ATTENTION

At the First Possible Moment 
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Surprise Your Readers

At Every Opportunity 
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Basic Tip #6

Encourge Others to Share by promoting them. 
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Action Is Currency

Highlight Others that Compliment your Goals 
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Engagement is Key

Be Authentic with your Community 
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Keep Testing

A/B testing is a good thing. 
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Thank you.

Enjoy the day | Russ Johns
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Untitled Slide

Russ Johns

Haiku Deck Pro User
https://plus.google.com/108121851006609175073