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#17 SIMPLE COPYWRITING HACKS

Published on Nov 18, 2015

17 + 1 copywriting 'tips & tricks' I would have loved to know... when I was 20.

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#17 copywriting hacks

I would have loved to know... when I was 20
Photo by Ravages
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why?

Because "easy reading is damn hard writing"
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But... there are some tricks of the trade

So let's unveil a few, for you
Photo by kennymatic
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#1 - Five seconds rule

People don't read. They scan
Photo by K2_UX
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#2 Have you done the ego-test?

It's all about you, you - and yes - you too
Photo by World Economic Forum
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#3 First be clear, then clever

Chaosmos? No thanks. Kill your darlings 
Photo by vanil.noir
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#4 Sell a great night's sleep, not...

the mattress. Spin product info to customer benefits
Photo by Hamed Saber
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#5 change clichés to YOUR advantage

Use what people know, confuse and solve, win the heart
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#6 Contrast is king

"I don't like reggae. I love it." / Counter-argument top ten
The uncola - 7up
Avis - we try harder (than no 1 Hertz) - Positioning
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#7 Find YOUR hook

People love stories. Make it stick.
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SO that's already...

  • Five seconds rule - the ego-test  
  • First be clear - Sell a great night's sleep    
  • Change clichés - Contrast is king
  • Find your story / narrative hook
Photo by cerfman17
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But there is more

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much more

Photo by morganglines
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#8 have you asked questions?

Questions fuel your text with reader engagement
Photo by Great Beyond
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#9 read your texts Aloud

Discover bad rhythm, long sentences and sissy words
Photo by Kris Krug
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#10 PuBtalk your story

Write it, like you would tell it to a friend
Photo by StephenMcleod - International Man of Mystery
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#11 Visualise with vivid imageRY

If no images available, magically compare
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#12 Yell it! don't just tell it.

Hurraaah! Juzaaa. GO! GO! GO! Wow! 
Photo by seair21
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#13 use quotes & testimonials

People want to compare with other people & celebrities
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#14 choisir le mot juste

KISS + new, free, dear, you, extra, now, ... = #positive wish 
Photo by contemplicity
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#15 Enjoy odd routines

Get a cat, a great coffee machine and expensive bourbon
Photo by Paul Henman
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#16 Power of three

Lists, one-two-threes & numbers work miracles
Photo by pasukaru76
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#17 And start sentences with 'AND'

'And that's the way the cookie crumbles.'  
Photo by somegeekintn
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SO...

  • 5 seconds rule - Ego-test - sell a great sleep
  • First be clear - spin clichés - contrast is king
  • Find your hook - read aloud - questions?
  • Pubtalk - imagery - YELL & quote - positive    
  • Enjoy odd routines & use power of three 
Photo by Cian Ginty
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Brought to you by Geert Van den Eijnden

1/3 copywriter, 2/3 lecturer, 3/3 idiot
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Questions, complaints or compliments?

@geert_vde, geert@raadbijwoord.be, +32 498 539183
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Someone... get the champagne!

PS: Never forget that stunning call to action

Geert Van den Eijnden

Haiku Deck Pro User