SUPPLEMENTS

• Decent range of brands
• Presented clearly on website
• Some good quality brands and products

SUPPLEMENTS

• Not clearly defined or separated from other products
• Listed under condition and alphabetically
• Could be difficult to find if browsing
• Good if customer knows what wants
• Customer not directed towards products

SUPPLEMENTS

• Difficult for customer to make informed choice
• Not enough information on some products
• Information for certain products could be more user friendly
• Pricing strategy

Definition of supplements

Food supplements are concentrated sources of nutrients or other substances with a nutritional or physiological effect whose purpose is to supplement the normal diet. They are marketed 'in dose' form i.e. as pills, tablets, capsules, liquids in measured doses etc.

POSSIBLE IMPROVEMENTS

• Reorganise categories
• Direct customers towards products
• Provide general advice regarding health conditions
• Possibly reduce number of brands, look at quality of products
• Update product information to make more user friendly

POSSIBLE IMPROVEMENTS

• Pricing strategy, competitive
• Common items competitively priced, higher margins on others?
• Run promotions
• Group products together? Eg dental supplements + diet
• Kitten and puppy starter packs?