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HuffPost Case Study
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Published on Sep 07, 2019
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1.
Huffington Post Case Study
By Jesse Woodward
Photo by
Viktor Krč
2.
Goals
Transform from blog site to news source
Increase click-through/repeat consumers
Photo by
Alan Rojo Pinedo
3.
Strategies
Through increased funding, hire a team of reputable journalists
Used media connections and appearances to promote website
Photo by
Benjamin Smith
4.
Strategies (Cont.)
Optimize headlines for Search-Engine Optimization
In a controversial move, they allowed user-generated blogs to be part of the website's premier content
Photo by
Startaê Team
5.
Google Trends Huffpost Popularity
Photo by
Ian-S
6.
Calls to Action
Come create content on the site in exchange for "visibility, promotion, and distribution"
Celebs are talking about Huffpost, come see what the commotion is about
Photo by
Carson Masterson
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