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A & M Evaluations

Published on Dec 04, 2023

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PRESENTATION OUTLINE

A & M

Author & Audience

  • Author: Who is the author and what is their purpose? What are the speaker’s guiding beliefs or ideals (ETHOS)?
  • Audience: Am I the target audience? What values and beliefs do I have about this topic?
Photo by Darius Bashar

Message & Meanings

  • Message: Why these facts and stats? Do these examples support a coordinated argument that appeals to logic (LOGOS)?
  • Meanings: What production techniques (words, images, and sounds) build an emotional appeal (PATHOS) that affects people’s knowledge, attitudes and behaviors?