About Changes and Challenges of established Corporate Business

Data Strategy

Understand

• Key Components of Innovation
• Innovation as part of Strategy
• Key Elements of Business Strategy
• Align Data Strategy to Business Strategy
• Build Use Cases on different levels

Innovation

Key Question:
What does innovation mean to your business?

Innovation Map

Innovation Strategy

• Knowledge
• Culture
• Process

Business Strategy

What it needs!

• Vision
• Mission
• Strategy
• Objectives
• KPIs
• Pre-requisites

What it takes!

• Focus on Purpose & Customer Value
• Effectiveness over Efficiency
• Willingness to Disrupt
• Network of Teams
• Experiment & Adapt
• Make Change a Skill
• Transparency & Communication

Alignment

Questions to ask

• How does Data generate Value for your Business?
• What are critical Data Assets?
• What is your company's Data Ecosystem?
• How do you govern your Data?

Use a framework....

Leadership

Paradigms

• Profit -> Purpose & Value
• Hierarchy -> Network of Teams
• Directive L/S -> Supportive L/S
• Plan & Predict -> Experiment & Adapt
• Rules & Control -> Freedom & Trust
• Centralized Authority -> Distributed Decision Making
• Secrecy -> 'Radical' Transparency
• Job Descriptions -> Talent & Mastery

What Leadership Needs To Do

• Trust
• Alignment
• Vision/Mission/Values/Principles
• Objectives & KPIs
• Courage
• Empowerment

Conclusion

Corporate Businesses should

• get/stay paranoid (as healthy as possible...)!
• question everything!
• be willing to cannibalize their own cash cows!
• execute on agreed change!
• get rid of Ego!

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