1 of 19

Slide Notes

DownloadGo Live

Title

No Description

View Outline

MORE DECKS TO EXPLORE

PRESENTATION OUTLINE

1.

THE RITZ-CARLTON ABAMA

LOCATED IN TENERIFE, SPAIN
Photo by soulrider67
2.

CONCEPT 1: DEMAND, WANT, NEED

3.

Untitled Slide

4.

Demand
Appeals to the core value of “demand.”

- Luxury 5star stays and experience

- Brand

Photo by Anthony DELANOIX
5.

Untitled Slide

6.

Core Value: Want

Appealing to personal preference.
-Privacy

E.g night swimming

Photo by kevin dooley
7.

Untitled Slide

8.

Untitled Slide

9.

Core Value: Need
-For business groups (meeting spaces)
-Areas to sleep,water
-Basic Food and beverage

Photo by jted
10.

Untitled Slide

11.

CORE CONCEPT 2

  • Tangible products
  • Service
  • Experience
Photo by The Printable Cøncept
12.

Untitled Slide

13.

Untitled Slide

14.

HOSTING

  • Weddings
  • Meetings
  • Parties
  • Group events
  • Family trips
Photo by Priscilla Du Preez
15.

Untitled Slide

16.

CORE CONCEPT 3 & 4

VALUE + COST OF PRODUCT + SATISFACTION...RELATIONSHIP MARKETING
17.

CORE CONCEPT 5

GOODS AND SERVICES
Photo by Joshua Rawson-Harris
18.

CUSTOMER DRIVEN STRATEGY

  • What they are offering
  • What the customer needs
  • The market place offering
Photo by zilverbat.
19.

BY TANYA, SUE & SIFRA

Photo by Hanny Naibaho

Tanya Magorimbo