#3 Purpose
#!
What's your Purpose? You might call this your mission statement - I call it your purpose?
Whatever you call it? It better not be one of those unintelligible
convoluted, says everything and says nothing kind of things -
Here's one:
"It is our mission to continue to authoritatively provide access to diverse services to stay relevant in tomorrow's world."
Give up? It was created by the Mission Statement Generator which recombines nouns, verbs, and adjectives into prototypical mission statements that are delightfully replete with meaningless corporate-speak.
Here's the test -
Hilton hits it by spelling out their values in their initials:
H. Hospitality. We're passionate about delivering exceptional guest experiences.
I. Integrity. We do the right thing, all the time.
L. LEADERSHIP. We're leaders in our industry and in our communities.
T. TEAMWORK. We're team players in everything we do.
O. OWNERSHIP. We're the owners of our actions and decisions.
N. NOW.
Does everyone know it?