Oséa
Published on Apr 13, 2016
No Description
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
Oséa
For the everyday sophisticated latina
Oséa
- Online publication and platform, essentially, for the educated, sophisticated bilingual latina interested in fashion, culture, music & politics
- There is NOTHING like it...
Give overview/executive summary:
Problem I am solving: bilingual, predominately spanish content for your 19-29 year old latina, mostly living in the United States.
Opportunity: to serve this community and expand to central america.
Problem I am solving: bilingual, predominately spanish content for your 19-29 year old latina, mostly living in the United States.
Opportunity: to serve this community and expand to central america.
Customer segments/relationships
- 19-24
- 25-29
- celebs/models/designers
1. Customer Segments=Segmented (3) and multi-sided platforms (staff/contributors and readers).
2. Customer Relationships=community and co-creation
2. Customer Relationships=community and co-creation
Value Proposition
- Newness
- Platform
- Community/Network
- Aesthetic
Key Activities & Revenue Streams
Key activities=marketing, content and events
Revenue Streams=advertising, events, sponsors, and going out on a limb and saying a successful crowdfunding campaign
Revenue Streams=advertising, events, sponsors, and going out on a limb and saying a successful crowdfunding campaign
Key Resources & Cost Structure
Key Resources=
1. Human: bloggers, photographers, designers
2. Physical: social media and website
Partnerships will include friends and bloggers with an already established network
Cost Structure=domain and website, marketing, events, writers/photographers/designers
1. Human: bloggers, photographers, designers
2. Physical: social media and website
Partnerships will include friends and bloggers with an already established network
Cost Structure=domain and website, marketing, events, writers/photographers/designers
