boston pizza advirtising

what is the article i picked about

• the article i picked is about boston pizzas succesful add campain they ran over quebec

how is quebec unique in this case

• in the commercial they used a known comedian that grow up in Quebec

How do other regions in Canada understand the issue your article explains?

• family
• friendly

How can marketers use this article to be more successful at selling products

• seeing that an add with family thats happy helps create an image