Customer Value?

The task of any business is to deliver Customer Value at a profit.

Customer Value is the satisfaction a customer feels after making the purchases for goods and services relative to what is to be given to receive those services.

Value creation:

• Assessing market opportunities

Value creation:

• Assessing market opportunities
• Choosing value

Value creation:

• Assessing market opportunities
• Choosing value
• Designing Value

Value creation:

• Assessing market opportunities
• Choosing value
• Designing Value
• Delivering Value

Value creation:

• Assessing market opportunities
• Choosing value
• Designing Value
• Delivering Value
• Communicating value

What is a Value Chain?

Value Chain is a tool for identifying ways to create more customer value.

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Core Business Process

• Market sensing process

Core Business Process

• Market sensing process
• New-offering realization process

Core Business Process

• Market sensing process
• New-offering realization process
• Customer acquisition process

Core Business Process

• Market sensing process
• New-offering realization process
• Customer acquisition process
• Customer relationship management process

Core Business Process

• Market sensing process
• New-offering realization process
• Customer acquisition process
• Customer relationship management process
• Fulfillment management process

Core Competencies

Characteristics

• Source of competitive advantage
• Wide variety of markets.
• Difficult for competitors to imitate.

Steps for maximizing
Core competencies:

[re]defining Big Ideas!

[re]positioning the brand identity.

[re]shaping the business scope.

Adding customer value through the help of HOLISTIC MARKETING!

Integrating the value EXPLORATION, CREATION and DELIVERY activities with the purpose of building long-term relationships and co-prosperity among key stakeholders!

A Marketer's duty

New value OFFERINGS

Delivering opportunities EFFICIENTLY

Strategic Planning, Implementation and Controlling process.

What affects customer value?

• Value Delivery
• Value Chain
• Holistic Marketing orientation
• Core competensies
• Strategic planning

-Rutuja Ganoje
Under the guidance of Prof. Sameer Mathur.