1 of 13
Slide Notes
Some of these "secret" tools are well known, but how we use them in conjunction with each other is part of the "secret".
Here is the post I wrote when I was Marketing Director at Atlantic BT about these tools:
http://www.atlanticbt.com/blog/5-secret-content-curation-tools-and-how-to-u...
Here is the post I wrote when I was Marketing Director at Atlantic BT about these tools:
http://www.atlanticbt.com/blog/5-secret-content-curation-tools-and-how-to-u...
Copy of 5 Secret Content Curation Tools
Content curation is becoming the next big thing. Use these tools to reduce costs and increase profits from your content curation.
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
5 Secrets
Secret & Disruptive Content Curation Tools & How to Use 'em
Some of these "secret" tools are well known, but how we use them in conjunction with each other is part of the "secret".
Here is the post I wrote when I was Marketing Director at Atlantic BT about these tools:
http://www.atlanticbt.com/blog/5-secret-content-curation-tools-and-how-to-u...
Here is the post I wrote when I was Marketing Director at Atlantic BT about these tools:
http://www.atlanticbt.com/blog/5-secret-content-curation-tools-and-how-to-u...
Photo by HVargas
Haiku Deck
Change How You THINK About Content
More than a presentation tool Haiku Deck is a visual marketing tool. The tool is brilliant - put a useable interface on the creative commons that helps match ideas to available images. Brilliant.
Haiku Deck
- What: creative commons accessible.
- Why: visual juxtaposition is easy.
- Why: hard to find cool FREE images.
- Why: changes how you THINK.
- Benefit: better branding!
More than FINDING great images Haiku Deck helps you SEE how to map marketing communication, how to match arresting images to the great content you create.
Photo by Kent Wang
Scoop.it
Fast Content Curation Feedback, Community
Scoop.it
- What: spider social web, creates cool magazine.
- Why: great community of power curators.
- Why: easy to use, beautiful.
- Why: amps up curation reach lowers costs.
- Benefit: lowers content creation risks, great Fast BI.
Scoop.it is the key to successful use of almost all other tools in our content marketing engine.
My Scoop.it
http://www.scoop.it/u/martin-marty-smith
My Scoop.it
http://www.scoop.it/u/martin-marty-smith
Photo by Michele Ficara Manganelli
Paper.li
Creates Cool "Daily" From Your Content
Paper.li is powerful and underestimated (a combination I love).
My Paper.li
http://paper.li/ScentTrail/1316928951
My Paper.li
http://paper.li/ScentTrail/1316928951
Photo by tengrrl
Paper.li
- What: "Daily Paper" from your content.
- Why: extends existing content reach.
- Why: LOTS of social shares.
- Why: EASY, beautiful, simple.
- Benefit: More curation reach for less $.
Paper.li is a brilliant mashup and claw back of your brand, company or individual investment in Twitter. Tweets blow through like a Texas tornado.
Paper.li helps you create a cool "Daily Paper" from your content and this magical tool mashes up content from people you follow based on a solid algorithm.
Magical and one of those tools you know there is a whole other dimension of POWER your content curation hasn't touched yet.
Paper.li helps you create a cool "Daily Paper" from your content and this magical tool mashes up content from people you follow based on a solid algorithm.
Magical and one of those tools you know there is a whole other dimension of POWER your content curation hasn't touched yet.
Photo by kevin dooley
Community of Visual Collage
Don't be fooled by the early press, Pinterest is about mastering visual marketing and you tell us what marketing is NOT going to be more and more visual?
We've built a BIGGER following on Pinterest FASTER than any other content curation tool and trust me we use 'em all.
My Pinterest
http://www.pinterest.com/scenttrail/
We've built a BIGGER following on Pinterest FASTER than any other content curation tool and trust me we use 'em all.
My Pinterest
http://www.pinterest.com/scenttrail/
Photo by clasesdeperiodismo
- What: image "pinning" to boards.
- Why: visual marketing is HERE.
- Why: presents ideas FAST.
- Why: helps visualize complex ideas.
- Benefit: image treasure vault, community.
My Pinterest
http://www.pinterest.com/scenttrail/
http://www.pinterest.com/scenttrail/
Photo by Leo Reynolds
Google+
Revolution in online communication
GPlus guru B. L. Ochman describe Google Plus as, "Not a social net, like other social networks, but a revolution in online communication".
We agree and love all the "anti-GooglePlus" noise. Keep it up as we use this powerful engine in a way any such judgments will be costly (and costly in ways where those who think them may never recover).
Martin W. Smith https://plus.google.com/u/0/+MartinWSmith/posts
We agree and love all the "anti-GooglePlus" noise. Keep it up as we use this powerful engine in a way any such judgments will be costly (and costly in ways where those who think them may never recover).
Martin W. Smith https://plus.google.com/u/0/+MartinWSmith/posts
Google Plus
- What: content curation tool set.
- Why: its GOOGLE.
- Why: great community power users.
- Why: conversational & Hang Outs.
- Benefit: dISRUPT existing SEO FAST.
More and more our marketing world is about conversations. G+ is the most powerful conversation tool available.
Hang Outs, once the bugs are out, are going to change everything as we move closer and closer to real time shares, social support and content creation.
My GPlus:
https://plus.google.com/u/0/+MartinWSmith/posts
Hang Outs, once the bugs are out, are going to change everything as we move closer and closer to real time shares, social support and content creation.
My GPlus:
https://plus.google.com/u/0/+MartinWSmith/posts
