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Slide Notes
We've all searched for local businesses on our phones. We usually do this when we have an urgent need. We're hungry, our car breaks down, when we need directions, or when we need the phone number of a specific business. In other words, we've all tried to access the "non-mobile" desktop websites of businesses via our smartphones. Most of them look terrible. It's time for local businesses to go mobile.
Why Business Owners Need A Mobile Website
Published on Nov 27, 2015
This is a guide that will explain why small businesses need mobile websites
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
reasons behind why Business Owners NEED
MOBILE WEBSITES NOW!!
We've all searched for local businesses on our phones. We usually do this when we have an urgent need. We're hungry, our car breaks down, when we need directions, or when we need the phone number of a specific business. In other words, we've all tried to access the "non-mobile" desktop websites of businesses via our smartphones. Most of them look terrible. It's time for local businesses to go mobile.
Photo by exacq
everybody, everywhere is going mobile
Currently there are more than 100 million smartphone users in the US
Photo by Toby Burrows
potential customers are searching for local business
ON THEIR MOBILE PHONES
Your customers want fast and easy access to key information they need to buy. They want pictures, directions, a phone number and hours of operation as soon as they arrive at your business website on their mobile phones
Photo by Jupiterimages
Frustrated prospects will turn to competitors
if your business does not have a mobile presence
Photo by Medioimages/Photodisc
Should your Business Have a Mobile Website?
YES!
First of all you want to actually understand the needs of your target market. Each business niche is different and the misconception is that only the young and hip use web accessible mobile phones.
This is simply not true anymore. Many business owners themselves, of varying age groups, use their Smartphones daily to connect with their own customers and find information.
If your business involves connecting with other business owners it would make sense to invest in a mobile website.
This is simply not true anymore. Many business owners themselves, of varying age groups, use their Smartphones daily to connect with their own customers and find information.
If your business involves connecting with other business owners it would make sense to invest in a mobile website.
Photo by Michael Kappel
Mobile is not about technology
It’s not about the iPhone, the iPad, your Galaxy tablet, a smartphone application or a QR code. Mobile is really about your audience. Watch your audience as they interact with you OR ask them how and where they engage with your content. It could be from their couch, their office, while they are driving or even
Mobile marketing is about...
- How mobile internet usage will overtake desktop by 2014.
- It’s about how 80% don’t leave their home without their mobile device.
- It’s how 97% of smartphone use is at home, 83% on the go and 78% in stores.
According to survey
- 70% of mobile searchers connected with a business
- 52% called the business or service;
- 50% looked the business up on a map or got directions
- 66% of mobile searchers visited the business
- 48% visited the website of the business
Survey says...
- 74% of consumers will wait 5 secs for a web page to load on their mobile
- 46% are unlikely to return to a site if it didn’t work during their last visit.
- 36% of mobile searchers made a purchase
Mobile is about screen resolution & context
As a business owner you need to consider the screen resolution and context of your audience when they interact with you.
Screen resolutions will continue to evolve and because of that we’ll find ourselves as consumers in different contextual scenarios when consuming content.
Screen resolutions will continue to evolve and because of that we’ll find ourselves as consumers in different contextual scenarios when consuming content.
Photo by Michael Kappel
Your site MUST be mobile-friendly.
Responsive? Maybe…
Responsive design is still fairly new and might be challenging for you unless you are either A.) buy a responsive theme from a site like StudioPress or Theme Forest or B.) you have access to a good web designer that is willing to build out a solution for you at a reasonable cost.
Mobile Mixed is built using a responsive theme from Studiopress BUT I’ll still be there first to tell you that it may not be right for YOUR business especially if you have some sort of local presence.
As an online business builder going responsive will almost always be your best bet but you may end up creating mobile specific landing pages depending on your objectives.
Mobile Mixed is built using a responsive theme from Studiopress BUT I’ll still be there first to tell you that it may not be right for YOUR business especially if you have some sort of local presence.
As an online business builder going responsive will almost always be your best bet but you may end up creating mobile specific landing pages depending on your objectives.
An important final note...
Success with mobile is all about creating a great experience for your mobile users
As you can tell success with mobile starts well before you get to the tactics like most successful marketing strategies.
As you can tell success with mobile starts well before you get to the tactics like most successful marketing strategies.
As long as you begin with the right mindset discussed above you will be putting yourself in the best possible position to succeed with mobile.
Once you start understanding how the tools work, you’ll easily begin to align which tools and tactics will help you reach your desired goal and will resonante with your audience.
As you can tell success with mobile starts well before you get to the tactics like most successful marketing strategies.
As long as you begin with the right mindset discussed above you will be putting yourself in the best possible position to succeed with mobile.
Once you start understanding how the tools work, you’ll easily begin to align which tools and tactics will help you reach your desired goal and will resonante with your audience.
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