YOUR E-MAIL MARKETING PLAN

HAVE YOU EVER...

HAD AN EMAIL FROM SOMEONE YOU DON'T KNOW?

GOT AN UNINTERESTING EMAIL?

HAD AN EMAIL WHICH IS CLEARLY ALL ABOUT THE SENDER?

IF YOU HAVE

DID IT HIT THE MARK?

COMPARE THAT TO

• A timely, interesting email
• Something which helps you
• Is all about what you need

SUCH AN EMAIL

• Is much more likely to engage you
• Earn your trust
• Give you a positive feeling about the sender

THIS DOES NOT HAPPEN BY ACCIDENT