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Global Business Perspectives
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Published on Nov 22, 2015
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PRESENTATION OUTLINE
1.
Marketing in a Global Environment
By:Sharat Vyas
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Stuck in Customs
2.
Objectives
Understand concept of marketing mix
Identify 4 elements of the marketing mix
Be able to apply marketing mix to given products
Photo by
Nguyen Vu Hung (vuhung)
3.
Marketing Mix
http://economictimes.indiatimes.com/definition/marketing-mix
refers to the set of tactics used by a company to promote its brand or product in the market
4.
4 Elements Of Marketing Mix
Product
Price
Distribution
Promotion
5.
Product
Product must satisfy a need or want
Products include goods and services
Ex. iPhone, Washing Machine, Toy, etc.
6.
Price
The monetary value of a product is its price
Prices fluctuate based on supply and demand
Prices are determined with their production costs
Prices are also determined with their transportation costs
Ex. The price of an laptop ranges from 200 to 2,000 USD.
7.
Distribution
Distribution involves the activities needed to transfer goods
4 factors of distribution include...
Transportation
Storage
Wholesaling and Retailing
8.
Promotion
Promotion is the marketing efforts to persuade people to buy a product
4 factors of Promotion include....
Advertising,Personal Selling,Publicitiy and Sales Promotion
Ex. Cash for Clunker in early 2010, many dealerships during Holidays
9.
Example of a marketing mix
BMW is created in Munich, Bavaria..
It's MSRP is determined based on its features
It is distributed all over the world to many dealerships
Individual Dealerships offer financing deals to promotes purchases
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marcp_dmoz
10.
The End
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Gwydion M. Williams
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