1 of 3

Slide Notes

Making Case Studies Less Wordy and More Visual!

Case studies have been the tried and true content for B2B sales and marketing. Today, most people lack the time or willingness to read case studies or white papers. Many readers prefer to click and snack on catchy titles, bullet points and summaries -- the sticky stuff.

How about a new approach to case studies? Visual case studies with Haiku Deck are a new way to highlight important customer stories!
DownloadGo Live

Copy of Case Study Template

No Description

PRESENTATION OUTLINE

The Future Plan

P. Thanosawan
Making Case Studies Less Wordy and More Visual!

Case studies have been the tried and true content for B2B sales and marketing. Today, most people lack the time or willingness to read case studies or white papers. Many readers prefer to click and snack on catchy titles, bullet points and summaries -- the sticky stuff.

How about a new approach to case studies? Visual case studies with Haiku Deck are a new way to highlight important customer stories!
Photo by Amir Kuckovic

Future research agenda

  • the concept of global citizenship on other Thai tertiary institutions (e.g. Kasetsart University), how it evolves from the first research and how Kasetsart University perceive the global citizenship and global force
Readers will often jump to this part of the case study. Be sure you lead with a sentence that ties in the challenge.

- Ask for the requirements or key criteria for picking a solution

- It's always a good idea to share a before and after anecdote or a customer quote

TIP: Never be negative about the past product or anything.
(You can cite an example without naming your competitors.)
Photo by Paul's Lab

Future research agenda

  • Case study
  • executives and lecturers
  • grounded theory (Glaser and Strauss, 1967)
Readers will often jump to this part of the case study. Be sure you lead with a sentence that ties in the challenge.

- Ask for the requirements or key criteria for picking a solution

- It's always a good idea to share a before and after anecdote or a customer quote

TIP: Never be negative about the past product or anything.
(You can cite an example without naming your competitors.)
Photo by Paul's Lab