Social Media

Social media use by women

Pinterest Stats

Mobile Access

What women do

• Interact with brands more often
• Consume and share news more frequently

Effects of Social Media

• Pew study found use of social media by women to be tied to lower stress.
• Social media could be a coping mechanism.
• Other studies found Facebook tied to unhappiness, jealously.

Pinterest

Using Pinterest

• Save and view online content: recipes, home decor, travel, crafts, fashion
• Look for the Pinterest icon on sites or put Pin It tool on your toolbar and click to save
• Organize your content using boards

Instagram

Using Instagram

• Mobile platform
• Apply filters to give your photo a different effect
• Post to Instagram or other social media sites
• Use a hashtag

Twitter

Using Twitter

• Why?
• Follow hashtags to see conversation in real time
• Retweet, favorite (star), and talk to others using @
• Tweet photos
• 140 character limit

Tips for Using Social Media

• Sign up with your email (instead of another social media account)
• Check your privacy settings
• Turn off your location services

There's an App for That

• 1 Second Everyday
• Retail Me Not, Snip Snap, Shopular
• Key Ring, FidMe
• Toilet Finder
• Waze, Cheap Gas

Crowdfunding

• Go Fund Me
• Donors Choose: for teachers
• Kiva: microloan site for women in developing countries