Does the shop look clean, tidy and a nice place to shop?
Are all Sales Associates well groomed in nice clothes?

*Always make eye contact with the customers when they enter the store.
*If you aren't already serving, say "Hello" or Good Morning/Afternoon"
*Smiles are good for putting people at ease and making yourself approachable.
*Always speak to customers as you would like to be spoken to yourself
*Remember, YOU are the face of Pandora!!

*Who are you buying for today?
*What occasion are you buying for?
*Why Pandora?
*When is it their birthday/wedding/anniversary...etc?
*How do they wear their existing Pandora products?

*Nodding and smiling shows that you are paying attention
*Having open body language means that we are open to the customers needs
*Pleasant facial expressions always make a customer feel comfortable
*Repeating what the customer says in our ownwords shows we understand what they want
*We can't do our job effectively if we don't listen!

*Always try to show the customer 3 things that meet their needs
*Get out matching items as well! The new collections make this really easy. For example, the tiara charm has matching earrings and a matching ring.
*Rings are also easy to linksell, with lots of stacking options available
*Up-selling is a great tool as well, if the customer asks to see silver charms, you can also get out the two-tone charms to show them as well, if it also fits their needs.

*Founded in 1982 by Per & Winnie Enevoldsen in Denmark
*This store opened in 2011
*There is a great History diagram in the training room that has lots more interesting facts about Pandora on there, so find the time to take a look at that

*Manufacturing moved to Thailand in 1989, to a factory called Gemopolis
*Pandora use high quality materials for all their charms, eg. Sterling Silver and 14ct gold on all the charms
*Again, check the board in the training room for more interesting facts

*Can you tell the customer what certain stones mean?
*Which stones are birthstones?
*Reading the jewellery guide in store is an excellent starting point in being able to answer these questions
*Check the Gem Focus on the training room wall as well for detailed information

*Always give customers the oppurtunity to try things on...rings in their size, charms on their bracelet, earrings with the tester tool...etc
*If it's a male customer, offer to try the item on yourself to show what the item looks like
*This gives ownership to the customer and helpd them to make an informed choice

*Always offer your advice and opinions, try to be honest, people are generally respectful of an honest opinion...Within reason of course!
*Never let a customer feel rushed or hurried through the sale
*Make sure that you are confirming with them that they have made their choice and they are happy with it

*The receipt holders are perfect for getting this information across to the customer
*12 months warranty applies to anything in Silver
*24 months warranty applies to any gold product
*Leather, glass, wood, string and macrame all have a 6 month warranty
*Jewellery should be cleaned with the cloth provided at point of sale, or if it is a silver item with no precious stones, lukewarm water with a tiny amount of ph neutral washing liquid can be used
*Inform the customer that we don't recommend wearing whilst bathing, swimming, using harsh chemicals or in bed

*You can always inform customers of new collections that are due for release...the new charm brochure has products we can expect in the coming months inside
*If we take the customers email address, we can inform them of any promotions that are coming up in store, eg. bracelet giveaway, 3 for 2 on rings...
*If they follow us on Facebook and Twitter, they can find out about promotions and new collections that way as well. Link to these sites is also on the receipt holders.

*ALWAYS say thank you to the customer for their purchase!
*ALWAYS try to make sure that customers would be happy to recommend us to their friends!

*Be happy that you have just provided someone with excellent customer service.