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Slide Notes

Instagram for Real Estate

Allows you to use images and short video to enhance your customer's experience.

1.. Sign up for an account
2. Add a Profile Photo
3. Link your website and connect your Facebook account to let your followers know you have arrived
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Instagram for Real Estate

Published on Dec 25, 2015

Use images and short video to enhance your customer experience.

PRESENTATION OUTLINE

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Instagram for Real Estate

Allows you to use images and short video to enhance your customer's experience.

1.. Sign up for an account
2. Add a Profile Photo
3. Link your website and connect your Facebook account to let your followers know you have arrived

build connections

Get Acquainted

Social media is about being "social". Its not the place to use "broadcast" style marketing. You will be ignored and blocked by your following

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Instagram for Business

Show our brand's unique point of view.

Instagram Stats:

200M Monthly Actives

65% People Outside U.S.

20B Photos Shared

1.6B Likes Daily

60M Photos Per Day

Create a Balanced Approach 

Balance on Social Media

Take advantage of your ability to tell a story with images.

Have a healthy balance of fun images and business photos

Track the engagement on your images to find out what your followers like best.

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Create a following

Connect your Facebook Account
Use relevant, popular hashtags
Engage by following others and liking their photos

Debut Videos

Video with Instagram

Create a video collage of photos using apps such as Flipagram

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Follow your Followers Back

You don't need to post on Instagram everyday, you don't want to force yourself in the noise too often.

Decide what you want to post and track what is working once you get going

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Flexible Posting Plan

Decide what you want to post and create a schedule to help you manage your time effectively.

Be sure to track what is working.

power of apps

Power of Apps

Apps can enhance your photo-sharing experience

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Inspire to be Inspired

Attract your target market with images that share a compelling and inspiring story.

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Photo Filters

Instagram provides a number of filters to change the look and feel of your photos.

Shake things up a bit every now and then.

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A Change in Marketing Perspective

Share a distinctive view of the real estate world

Cultivate a unique visual sense

Capture things that are interesting to your brand and your core clientele

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Leverage Photo Contests with Instagram & Facebook

Use Facebook status updates to encourage your fans to enter our Instagram photo contest

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Market your Brand Using Trends

Use trending hashtags to join in a bigger part of the visual community through storytelling

Day of the Week Hashtags

#ManicMonday
#Transformation Tuesday
#WednesdayWisdom
#WellnessWednesday
#TBT (Throwback Thursday)
#FBF (Flashback Friday)
#SocialSaturday
#SelfieSunday
#SundayFunday

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Branding

Optimize your profile with your banding information.

Complete your profile with all of the information someone might need to find you and do business with you.

Renata Kelly- Rippy
Business Development
RGS Title, LLC
rrippy@rgstitle.com
@ThinkTankDC