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Copia de Comportamiento del Consumidor.

Published on Nov 18, 2015

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PRESENTATION OUTLINE

OBJETIVOS DE LA SEGMENTACIÓN.

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IDENTIFICAR.

ENTENDER.

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SEDUCIR.

COMPORTAMIENTO DE COMPRA DEL CONSUMIDOR.

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FACTORES QUE INFLUYEN EN EL COMPORTAMIENTO DEL CONSUMIDOR.

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ESTRATEGIA DE MARKETING Y COMPORTAMIENTO DEL CONSUMIDOR.

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ROLES DE COMPRA.

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INICIADOR.

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INFLUENCIADOR.

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GOALKEEPER.

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DECISOR.

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PAGADOR.

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COMPRADOR.

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USUARIO.

EVALUADOR.

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CARACTERÍSTICAS.

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NECESIDADES.

EXISTEN O SE CREAN?

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NECESIDADES.

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INTENCIÓN DE COMPRA:

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EMPATHY MAP.

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