META MANILA
Published on Dec 08, 2015
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PRESENTATION OUTLINE
Hello.
Meta Manila is a local clothing company that aims to market local art aficionados from teens to young adults, aged 18 to 25, by providing them graphic design shirts.
Why Meta?
Referring to itself or the the convention of its genre; self referential
Sharing stories
Expressing yourself through design
What's the plan?
From the web to your shirt
Online Community
a melting spot for artist
Vision
Become the world's largest community that creates & supports individual art
Mission
- • To create high value, awe-inspiring graphic design shirts
- • To build an online community that serves as a platform for artists
Products
Marketing Objectives
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- • Achieve a 30% product awareness rating within metro manila in the next 2 years.
- • Increase sales by 20% on the 2nd year.
- • Expand to other areas with higher foot traffic.
- • Develop new product line – Cotton and polyester blend Hoodies by 2018.
- • Increase online visibility through social media marketing.
SWOT analysis
Strength
- Unique shirt designs that are made by local artists.
- :An active website which also serves as an online community
- Prices are cheaper compared to competitors.
- The quality of t-shirts is top-tier.
Weakness
- The company is only limited to selling t-shirts.
- Artists are the driving force of the company.
- Prints would wear out from frequent washing eventually.
- Although high density inks are used to for printing, frequent washing can wear out or damage the designs.
- Since the company is still starting out, it would be very difficult to penetrate the market.
Opportunities
- The need for shirts will never diminish.
- Designs for shirts are flexible throughout the year.
- Companies will always need t-shirts for promotional uses.
- Schools will always want custom made shirts and/or statement shirts.
- Having an online creative community means that the use of the social media as a campaign tool is easier.
Threats
- People would be unsure of checking online for sizes because size charts are not accurate.
- Competitors might create their own creative community as well.
- Having an online presence means that the company’s shirt designs can be copied without permission.
- Designs might go outdated.
- Market leaders might lower their prices.
