PERSONALIZATION IN MARKETING

A SHIFT IS HAPPENING IN MARKETING

84%
percentage of people who say they ignore ads

74%
percentage of online consumers who become frustrated when website content has nothing to do with their interests

WE WANT RELEVANCY

the internet is adapting to our needs

Leads who are nurtured with targeted content produce a 20% increase in sales opportunities.

Marketers who personalize their web experience see on average a 19% increase in sales.

INBOUND SAVED US FROM IRRELEVANT ADVERTISING

CAN IT SAVE CONTENT?

DEVELOP A PERSONALIZATION STRATEGY

• Define Personas
• Determine decision points
• Choose personalization techniques

DEFINE PERSONAS

DETERMINE FRICTION POINTS

Where are decisions being made in your marketing?

Untitled Slide

• Pricing Pages
• Testimonials
• Conversion Points
• Geographic References

TECHNIQUES
...how you do it.

FIT YOUR MESSAGE INTO ALL THE SCREENS CONSUMERS USE TO VIEW THE WORLD

FOCUS ON LOCATION
show the consumer companies just like them!

INTERESTS
show the consumer ONLY what they care about.

WHERE IT GOES WRONG

• Starting too big, too fast
• Being clever as opposed to useful
• Restricting options