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this is an attempt to explain why transparency in journalism as a praxis appears limited or managed
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Reading the Signs of Transparency in Journalism

Published on Nov 18, 2015

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PRESENTATION OUTLINE

Reading the Signs of Transparency in JOurnalism

An interactive model
this is an attempt to explain why transparency in journalism as a praxis appears limited or managed

transparency norm in Journalism

  • technology a trigger
  • immediacy and interactivity in publication (Karlsson 2011)
  • updates & changes online - news production process visible 
  • challenges norms of truth-telling 
  • ➦ possible loss of authoritative voice (Broersma 2013)
technological advances changed production process

Karlsson shows that online platforms are connected to a quicker turn around in publishing content

Stories sometimes change in a matter of hours or minutes

production process becomes visible because of changes

challenging norms of truthtelling and possibly undermining journalistic authority

transparency norm in Journalism

  • need for a norm to account for changes in journalism
  • transparency as journalistic norm provides legitimacy
  • guideline for professional and institutional behavior
  • transparency norm = social response 
  • ➦ to changes in technology
changes in practice need to be justified

a norm can rationally can explain changes and account for new practices

a norm also garners legitimacy and strengthens claims of professionalism

- guide for institutional and professional behavior for insiders and outsiders

transparency norm may be understood as a social explanation/ justification or response to changes in technology
Photo by raindog

Presentation of Self

  • frontstage vs backstage 
  • front ➡︎ idealistic presentation of self 
  • in accordance with expectations of social role 
  • journalists exhibit values to fulfill social role
  • transparency as norm = ideal shown frontstage
2 theoretical approaches - micro and macro - Presentation of self and institutional myth

micro level - Goffman's dramaturgical concept of front and backstage utilized by several scholars to explain transparency in journalism
see: Karlsson, Meyrowitz, Chadha & Koliska

- devision of front and backstage
- frontstage the publicly visible
presentations of the ideal of a social role claimed in a given interaction situation
- role values that are shared with the possible audiences

to be recognized as a professional journalist one would need to exhibit these values on the frontstage
Photo by miss mass

Presentation of Self

  • backstage
  • area where frontstage presentation is planned
  • normally not seen or presented to others
backstage is the area where the frontstage is planned or managed even adjusted to meet audience expectations

backstage is normally invisible to outsiders

it is like the dirty workbench that stays in the dark what people or used to see is the finished product

peek into the backstage can then be understood as transparency

interaction and immediacy in publishing allowed just for that look behind the curtain
Photo by clickykbd

The Institutional Self

  • institutional myth vs institutional praxis
  • institutions often gain legitimacy through institutional myth
  • i.e. public presentation of values, norms and behaviors
  • institutional myth is an ideal - necessary for institutional survival 
  • myth is decoupled from practices
macro level

simply put institutional myth is what we know as outsiders about various institutions

it is a display of norms, values and behaviors

through which institutions claim legitimacy within the public

as such institutional myths are necessary for the survival of an institutions and also to be accepted publicly

neo institutional scholars point out that the myth is often decoupled from practices

similar as the front stage is decoupled from the backstage

The Institutional Self

  • decoupling myth and praxis for outside stakeholders
  • display of unexpected practices may withdraw support
  • rational institutions display myths to depict institutional rules
  • rational means to achieve desirable ends (Meyer & Rowan, 1977)
  • ➥ idealistic presentation
decoupling is mainly to satisfy outside stakeholders expectations that are based on the norms and values an institutions exhibits

the display of unexpected practices or possibly even violations of norms may end up in the withdrawal of support possibly lack of trust or decline in credibility

in order to prevent that institutions use the myth to depict institutional rules which are basically rational explanations of behavior

by appearing rational and/or idealistic it is possible for institutions to achieve desirable ends - such as gaining support among public stakeholders
Photo by tim ellis

Impression Management

  • presentation of self - frontstage
  • institutional myth 
  • both forms of impression management
  • garner public approval and legitimacy
  • ➥ i.e. harness positive ends
both approaches - micro and macro level

can be understood as impression management

both frontstage and institutional myth highlight idealistic values to garner approval and legitimacy

this is achieved by decoupling practices from the myth or the frontstage from the backstage
Photo by MeckiMac

model of Transparency

what happened in journalism thus is maybe like this very crude model shows

because of changes in technology more is visible which also means that whatever is visible now is part of the frontstage and/ or institutional myth

actually one would also need to consider that the backstage in fact has also become bigger because more practices have been added to journalism

not all of those are visible

limitations of Transparency norm

  • transparency norm differs from practice of transparency
  • it becomes part of frontstage or myth
  • ➥ both disconnected from backstage/ practices
  • visible are publicly acceptable forms of transparency
  • otherwise loss of institutional legitimacy
why limitations of a transparency norm?

as I tried to show there is a difference of transparency as a norm and the actual practice of being transparent.

the norm is equal to the ideal and part of the frontstage or institutional myth which is used to garner legitimacy based on expected and authentic behavior

that means authentic to fulfilling a claimed social role i.e. being professional journalists

transgressions of the expected behavior can result in loss of legitimacy

limitations of Transparency norm

  • as norm transparency advances to an ideal
  • it becomes part of frontstage or myth
  • which are both disconnected from backstage
  • publicly acceptable forms of transparency possible
  • otherwise lose of legitimacy 

limitations of Transparency norm

  • mechanics of impression management
  • ➥ limits the presentation of "self" to the ideal
  • transparency as a norm = catch 22
  • disclosure limited to socially acceptable
  • ➥ because norms foster legitimacy
in other words, we argue, that the mechanics of impression management will limit what will be visible or transparent and what not

in many ways transparency can be understood as a catch 22 situation

wanting to be transparent will actually limit how much one can show from the backstage without upsetting outside stakeholders and damaging the "self" or institution.

While at the same time many news organizations embrace transparency in order to be more accountable and hopefully gain more trust. Yet the limitations of transparency may prevent exactly that.

It is a bit like a dog biting it's tail

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Photo by Orin Zebest

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Photo by Mike Cattell