1 of 9

Slide Notes

DownloadGo Live

G/O Digital Push For Video/Programmtic

Published on Dec 19, 2015

No Description

PRESENTATION OUTLINE

Times Are a Changin'

Gannett Company, Inc.

  • Publishing
  • Broadcast
  • Digital
Photo by Thomas Hawk

Publishing

-The foundation upon which Gannett was built-
Publishing - Overall income decrease of 22% since 2012
+ $351M as adjusted operating income (down 13% YoY)
- $3.071B as adjusted operating expenses (down 3% YoY)

Time To Retire

-Print is becoming more extinct each day- 

Broadcast

-The pulse of Gannett during the rise of Technology-
Broadcast - Large increase driven by record non-presidential political revenues, the expansion of the television station portfolio, Winter Olympics advertising, and a significant increase in retransmission and digital revenue. (2012/2013 YoY income reported a 15% loss)..

+ $767M as adjusted operating income (up 103% YoY)
- $925M as adjusted operating expenses (up 102% YoY)
Photo by afagen

New Kid

-VOD is disruptive. Don't believe? Google NFLX- 
- US digital video viewership rose 32% quarter over quarter in Q1 2015, compared with a decline of 4% for TV viewers—both trends that had accelerated since Q4 2014.(http://www.emarketer.com/Article/Advertisers-Focus-on-Original-Digital-Vide...)

- Original digital video (ODV) programming, which had increased its share of digital video spending steadily over the past three years, from 34% in 2013 to 40% in 2015. (http://www.emarketer.com/Article/Advertisers-Focus-on-Original-Digital-Vide...)

- Video advertising on desktop devices alone is expected to grow 21% annually until 2019, when it will contribute 54.6% of total desktop display ad revenue across the Web. - Forrester Research
(http://blogs.wsj.com/cmo/2014/10/06/forrester-us-online-display-ad-spending...)
Photo by DoctorButtsMD

Digital

-The future of Gannett-
Year-over-year adjusted operating expense comparisons for 2014 and 2013 reflect primarily the impact of the Cars.com acquisition and higher expense related to strong revenue growth at CareerBuilder.

+ $182M as adjusted operating income (up 30% YoY, compared to 6% in previous YoY)
- $737M as adjusted operating expenses (up 21% YoY)
Photo by Geoff LMV

2018

We have until 2018. That's when the balance tips and digital overtakes TV as the primary source for ad spend (36.4% of total advertising budget).

(http://totalaccess.emarketer.com/Reports/Viewer.aspx?R=2001298)

Video & Programmatic