SHAKE & BAKE

WHAT IS THIS THING?

EXECUTIVE SUMMARY

• Opportunity: Americans enjoy cookies
• The Shake & Bake is a washing machine and dryer combined in one
• It weighs 50 pounds and costs $2,000.
• I will need a loan from the bank
• In the winter, income will decrease because no one wants to go outside in the cold

COMPANY OVERVIEW

• Will provide an efficient way to clean clothes
• Will become world wide
• Operates out of New York
• Service costs $10.00 per load washed
• Rent is $20.50 per square foot per year

ORGANIZATIONAL STRUCTURE

• I will need employees over 16
• Security workers, designers, and etc. will be needed
• All employees must log 20 hours a week
• An accountant will be hired
• Janitors and cashiers will also be hired

OWNERSHIP STRUCTURE

• Sole proprietorship
• Two year employee contract
• Hazard awareness contract

MARKET OPPORTUNITY ANALYSIS

• Product is aimed at families
• Children like cookies
• Annual purchase percentage: 85%
• Population of Middletown is mostly families
• Shake & Bake is unprecedented

MARKET/BUSINESS ENVIRONMENT

• Comes in all colors (mainly turquoise)
• Promotion will use personal sales, advertising, and publicity
• Business cards will be sold
• Labor is $13.00/hour/person
• If I start in January, in will break-even in March

THE END