If directed elsewhere the information is lost within 30 seconds
It is important for a coach, the limited capacity of the short term memory means that instructions to learners should be brief, to the point, given when learner is paying attention
Selective attention increases the time a stimulus remains in the short term memory
It is created by our paying attention to an external stimulus, an internal thought, or both
A store of past experiences of almost limitless capacity and long duration
All information that enters is rehearsed and stored
All information in the short term memory is stored in long term memory or lost
Limitless capacity, items stored for dozens of years
Information compared against new experiences, using long term memory involves the process of retrieval of information and passing it to the short term memory