Beyond Tier 1
Published on Nov 18, 2015
Getting creative with other - (READ: Not Twitter & Facebook!) social media platforms.
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
TIER 1: Facebook & Twitter
This is different for every organization - but this is the format for most!
This is how an organization prioritizes where they share resources, attention and content.
This is how an organization prioritizes where they share resources, attention and content.
TIER 2: Pinterest, Google+ & Instagram
TIER 3: YouTube, Tumblr & Snapchat
This is not a presentation about growing your audience. This is about using social platforms creatively.
Photo by batmoo
YouTube: Not just a place to watch videos
Photo by Rego - d4u.hu
1. Optimize videos for conversions & click throughs
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2. Harness the power of YouTube celebrities & their communities
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Harness the power of YouTube celebrities & their communities
3. Curate & organize video content
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Curate & organize video content
Pinterest: A visual treasure trove
Photo by Thomas Hawk
1. Organize & curate your visual content
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Curate & organize video content
2. Find great content
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Find great content
3. Use its purpose & functionality to make a point about consumerism, #firstworldproblems, etc.
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Use its purpose & functionality to make a point about consumerism, #firstworldproblems, etc.
Instagram: Not just a pretty picture
Photo by JAMoutinho
1. Check your tagged photos for content ideas & engagement opportunities
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Check your tagged photos for content ideas & engagement opportunities
2. Create user-generated campaigns
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Create user-generated campaigns
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3. Post infographics, quotes & other multimedia
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Post infographics, quotes & other multimedia
Tumblr: Wordpress for millennials
Photo by guilherme-pavan
1. Curate specialized content
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Curate specialized content
2. Crowdsource content
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Crowdsource content
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3. Try it as a one-off
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Snapchat: Let's get personal (& weird)
Photo by ryan.nagelmann
1. Give your members an inside glimpse into "office life"
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Give your members an inside glimpse into "office life"
2. Create giveaways and contests in a more personal way
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Create giveaways and contests in a more personal way
3. Have a designated Snapchat office personality
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Have a designated Snapchat office personality
1. Use its purpose to make a point about sexuality, women, gender equality, etc
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Use its purpose to make a point about sexuality, women, gender equality, etc.
The project was created in collaboration with The Immigration Council of Ireland to raise awareness of the fact that, at any given time, 2.4 million people around the world are victims of human trafficking. Users swipe through a series of images of a woman as she becomes progressively more bruised. Afterwards, messages will appear such as “Your options are left or right. Women forced into prostitution in Ireland have none.”
The project was created in collaboration with The Immigration Council of Ireland to raise awareness of the fact that, at any given time, 2.4 million people around the world are victims of human trafficking. Users swipe through a series of images of a woman as she becomes progressively more bruised. Afterwards, messages will appear such as “Your options are left or right. Women forced into prostitution in Ireland have none.”
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To begin, Tinder users were encouraged to change their profile picture to the Amnesty International logo. The company was also prioritized by Tinder, meaning their promotion would show up on more users’ screens. Once logged in, people were shown images like this one:
Afterwards, they had the option to go to an interactive website with more info and the option to sign up for a mailing list.
https://www.youtube.com/watch?v=cEysJ9SaDmM
Afterwards, they had the option to go to an interactive website with more info and the option to sign up for a mailing list.
https://www.youtube.com/watch?v=cEysJ9SaDmM
2. Take advantage of the technology's functionality
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Take advantage of the technology's functionality
Doggy matching is not entirely new. BarkBuddy is like Tinder for people to find dogs that need rescuing. Doggy BNB, an Airbnb for pets, helps dog owners find care for their animals.
Facebook allows pet profiles, which is how the BBH interns were able to connect them on Tinder, where you need an account with the social network.
Mood said that they posted 10 dogs and got 2,700 matches in less than a week. On Tinder, users swipe right on pictures of people—or dogs—they like. If both people swiped right, then they match and can text each other in the app.
Doggy matching is not entirely new. BarkBuddy is like Tinder for people to find dogs that need rescuing. Doggy BNB, an Airbnb for pets, helps dog owners find care for their animals.
Facebook allows pet profiles, which is how the BBH interns were able to connect them on Tinder, where you need an account with the social network.
Mood said that they posted 10 dogs and got 2,700 matches in less than a week. On Tinder, users swipe right on pictures of people—or dogs—they like. If both people swiped right, then they match and can text each other in the app.
1. Don't be afraid to be the first to "crack" a new platform.
The internet values unique applications of new platforms. Experiment!
2. Give something trendy a try (even though everyone else is doing it).
Just because another organization has done it doesn't mean you shouldn't.
Reaction gifs tumblr
Photo by ekai
3. Make sure the platform you engage on isn't out of date (or style!)!
R.I.P.
4. Don't start on a new social platform without a plan (can be long term or short term!)
Keep it going? Or put it in the campaign morgue?
Photo by philcampbell
HOW TO STAY HIP WITH THE TIMES?
- Read Buzzfeed!
- Watch how other people (friends, your friends' kids, your own kids) use social!
- Try out new platforms!
THANK YOU!
@Questions?
BREAKOUT
Your organization, Generation X Votes, wants to create a social media campaign to gather photos and stories from attendees at National Voter Day concerts around the country.
1. What social media platform (not Facebook or Twitter) would you ask people to use?
2. How would you get attendees to take the action?
3. How would your organization use the content online?
And here's my "takeaway" for the participants to reflect on:
Think of an upcoming or recent campaign your organization has run. How would you bolster campaign engagement using a Tier 2 or 3 social media platform?
Think of an upcoming or recent campaign your organization has run. How would you bolster campaign engagement using a Tier 2 or 3 social media platform?
