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PRESENTATION OUTLINE

1.

MILLENIALS

THE CONSUMER OF THE NEW ERA
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2.

Mille...whaaaat?!

Photo by Olesund
3.

WHO ARE THEY?

  • Born between 1982 y 2004.
  • Diverse generation.
  • Tech savvy .
  • Community, family, creativity .
  • Investing in education.
Photo by HypnoticPoison93
4.

ARE MILLENIALS

INTERESTED IN CARS...?
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5.

4 OUT OF 10 CARS

ARE PURCHASED BY MILLENIALS IN MEXICO
Photo by mcpec.ecuador
6.

22% OF OUR SHOPPERS ARE

YOUNG ADULTS UNDER 35 YEARS
Photo by Esparta
7.

WHAT ARE THEY LOOKING FOR?

  • Economy
  • Urban life
  • Efficiency / Performance
  • Environmentally friendly
  • Electric
  • Life style
Photo by order_242
8.

PRICE
Unemployment
Job hopper
Low salary
Debt

Photo by Club RACC
9.

CONSUMER BEHAVIOR

  • At the beginning, have no idea what car do they want.
  • When in showroom, they already have a car on their mind.
  • Online research (Smartphone).
  • They are looking for an expert to solve their doubts.
Photo by Thomas Hawk
10.

HOW DO I SELL

TO MILLENIALS?
Photo by John-Morgan
11.

HOW DO I SELL 'EM?

  • They want time and space.
  • No commitments.
  • Love the sellsman whom only gives information needed.
  • The financing process must be clear and transparent.
  • TEST DRIVE IS A MUST.
Photo by thedalogs

Lisa Landreman

Haiku Deck Pro User