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Subject Line Flow

Published on Nov 23, 2015

Email is still one of the many ways to make an impact and build your community. With all of the possible choices, email with consistency and thoughtfulness is a very powerful tool. I wanted to share this deck as an extension of the class I teach every week. Enjoy the day, Russ Johns.

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1.

Subject Line Flow

Enjoy the day | Russ Johns
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Does your subject line follow through to your email?

Thank you for being here today.
Photo by Bruno Girin
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Keep it simple

What are you driving the audience to?
Photo by Stuck in Customs
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You Know Your Business

What is the Message?
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Basic Tips

Get the Party Started
Photo by Billy Wilson Photography
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Basic Tip #1

Create a clear Subject (Concept)
Photo by VinothChandar
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Basic Tip #2

 The Why in Your Header  (A benefit)
Photo by monkeyinfez
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Basic Tip #3

Create the Flow | Subject | Header
Photo by onkel_wart (thomas lieser)
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Basic Tip #4

Keep the Body Simple
Photo by the_tahoe_guy
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Email Flow

Nearly 145 BILLION emails a day
Photo by Horia Varlan
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Keep it Simple

Photo by jayfreshuk
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IT WORKS

Single Simple Messages + Consistancey 
Photo by the UMF
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Email Is Productive

AND MOBILE
Photo by Stephane <3
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Email

Hints and MORE Tips
Photo by seyed mostafa zamani
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The Reason WHY

Reasons why to read
Photo by Webb Zahn
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Provide the Benefit

The Reader will Recognize.
Photo by A Guy Taking Pictures
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Action Is Currency

How-To subject lines to motivate
Photo by Domiriel
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Testimonials

Someone acted because…
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Facination

Words like Discovery, Secrets & Amazing
Photo by contemplicity
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Targeted

Sent to a smaller segment for a reason
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Issue Based

Daily Scoop, Daily Passion, Chapters
Photo by Emm Enn
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Commands

Subscribe, Invest, Stop…
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Intriguing Promise

Retire Early, Save money, 
Photo by Nomadic Lass
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Personalized

A _____ for Russ Johns…
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Lists

Lists are always popular
Photo by Camera Eye Photography
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Keep Testing

A/B testing is a good thing. 
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Thank you.

Enjoy the day | Russ Johns
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Russ Johns

Haiku Deck Pro User
https://plus.google.com/108121851006609175073