It’s important to personalize all connection requests and avoid sending the default message like it’s the black plague. There are many people on LinkedIn that don’t appreciate random requests without a personal message. These are the example people who are likely to hit the “Report Spam” or “I Don’t Know This Person” button. If that happens a few times, you’ll be tossed into LinkedIn jail.
Don’t start connecting with people until you have a professional photo of yourself. Your profile picture should be a nice clean and professional headshot.
Don’t Ask People You Don’t Know For Recommendations
You should never ask for a recommendation (or give one) to someone that you can’t personally vouch for. If someone with a poor reputation gives you a recommendation it will be put right on your profile linking back to theirs. Yikes!
Sadly, there are many people who get in the habit of simply requesting a recommendation without adding a personal message. If you want to successfully receive recommendations from those who you know it’s important to provide a personal note telling them what you are looking for one and always offer to reciprocate when appropriate.
Do not talk about anything that isn’t relevant to business on LinkedIn. Ever. LinkedIn is a business social network and people expect everything to be professional at all times.
Don’t Ask New Connections or People You Don’t Know To Endorse You
Just because random people endorse you all the time doesn’t make it okay to ask for endorsements if you don’t know the person. I often get people that I don’t know send me messages saying “I just endorsed your skills can you endorse mine now?” If they want to endorse you after they receive a notification you endorsed them, they will, don’t ask for it unless it’s someone you know well.
Profile updates can get a bit annoying for your connections if you decide to make a lot of changes to your profile in one day. It’s best to disable notifications when doing any profile updating for this reason.
Don’t Send Messages With, “I see you viewed my profile…”
In a word: creepy. If it’s someone you want to connect with, go ahead and send a personalized connection request that does NOT include I see you viewed my profile.
Make an effort to reach out to your valued connections whenever it makes sense to nurture the relationship. It can be as easy as leaving a positive comment on their recent update, sending them useful content specific to their profession or even a simple “congrats” for a promotion or a new product launch in their business.
LinkedIn etiquette is very different from Facebook and Twitter. It’s important to know the appropriate etiquette for each network as they are often different. Aka nobody wants to see what you ate for lunch on LinkedIn.
I like to treat LinkedIn etiquette similar to email in this sense. 1-2 days for a response is perfectly acceptable but any longer is pushing the envelope.