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Clarifying Your Brand Essence

Published on Nov 28, 2015

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PRESENTATION OUTLINE

1.

WELCOME

TO BUSINESS SCHOOL
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2.

CLARIFYING YOUR BRAND ESSENCE

WHAT'S YOUR STORY?
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3.

RELEVANCE

THAT'S THE CHALLENGE
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4.

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Photo by Ed Yourdon
5.

TAKE THE RIDE

NEW PERCEPTIONS, NEW PROFITS
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6.

HOW TO AVOID BUZZWORDS AND CLICHES

CREATE AN AUTHENTIC MESSAGE
Photo by Mike Poresky
7.

WHAT IF....

  • If I have _______ , then what?
  • What changes with you in the picture?
  • Why does CHANGE matter?
  • Understanding human nature
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8.

ASK YOURSELF

THREE QUESTIONS
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9.

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10.

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11.

PAY ATTENTION!

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12.

SPEAK IN

THE UNIVERSAL LANGUAGE
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13.

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14.

HOW PEOPLE THINK

VS. HOW YOU TYPICALLY COMMUNICATE
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Chris Westfall

http://westfallonline.com