Copy of How Specializing in Couples Therapy & Integrating One Clinical Tool (CCA) can help you Create a 6 Figure Practice
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PRESENTATION OUTLINE
How Specializing in Couples Therapy & Integrating the "Couples Assessment Tool" can Create a 6 Figure Practice
Photo by Pedro Midena
Who is this for?
Photo by Martina Winkel | photowinkel.com
THERAPISTS WHO:
-Want to grow their practice
-Who want to learn about Couples Therapy
-Who thrive on consultation & supervision
Photo by Martina Winkel | photowinkel.com
NOT FOR THERAPISTS:
-Who prefer to work alone
-Are nervous handling the crisis-like nature of couples work
-Who have trouble taking a "position"
Photo by Martina Winkel | photowinkel.com
PROVEN FORMULA
-Power of a niche specialty (15K)
-CT Specialty is powerful platform
-Tool can transform success
Photo by menegue
WHY COUPLES THERAPY?
Powerful Platform
-High demand, Low competition
-High referrals, Expert status
-Untapped market, Appreciative clients
Photo by menegue
WHY COUPLES THERAPY?
Profitable Platform
-Fee-for-service (cash)
-Lower overhead by 40% (no insurance)
-Charge premium prices
Photo by menegue
WHY COUPLES THERAPY?
Clinical Platform
-Comprehensive Couples Assessment
-4 session process
See together, each alone, together again
Photo by cudmore
CLINICAL PLATFORM: The CCA alone will:
-Add value (clinical guide)
-Time to develop relationship (not crisis)
-Time to understand process without having
to "commit" (to longer term)
Photo by cudmore
CLINICAL PLATFORM:
-Client becomes attached via phone, builds trust
-Relieved by thorough yet quick process
-Keeps client engaged, increasing retention
-Attracts high paying, cash clients
(They LOVE this model)
Photo by cudmore
NOTHING FOR SALE...
-As a bonus, I will share the CCA
-Step-by-step process
-Valued at $497
Photo by menegue
Your clients will immediately
feel it's value and
sign up for more sessions
CLIENTS LOVE THIS MODEL
Photo by menegue
ON THIS SESSION:
-Couples Therapy Specialty can increase value (immediate $ gain)
-Long term gain (profitable and sustainable practice)
Photo by menegue
ON THIS SESSION:
If you don't anchor a position with a well defined niche focus, you will lose out to other therapists
Photo by menegue
DOES THIS SOUND LIKE YOU?
Being a therapist can be really hard.....
-Are you having trouble connecting?
-Do you accept any referral that comes in?
-Are you tempted to discount your fee?
-Do you feel guilty charging so much? After all...
Photo by Martina Winkel | photowinkel.com
DOES THIS SOUND LIKE YOU?
-Has your practice lost focus?
-Are you afraid to leave insurance panels?
-Do you have enough money each month to pay your bills?
Photo by Martina Winkel | photowinkel.com
Do you feel like you are working more than ever, yet making less and less?
Photo by Martina Winkel | photowinkel.com
ARE YOU IN SURVIVAL MODE?
Photo by Martina Winkel | photowinkel.com
Do you feel like you're "spinning your wheels" and don't know what to do next?
Are you waiting for the moment you may have to close your doors?
Photo by Martina Winkel | photowinkel.com
THE REAL PROBLEM?
The good news is that
these are symptoms of a bigger problem...
Photo by Martina Winkel | photowinkel.com
If you solve the bigger problem, all of the little ones will take care of themselves
Photo by Martina Winkel | photowinkel.com
THE REAL PROBLEM is:
-You haven't had a High Performing Niche Specialty
-In particular, Couples Therapy to provide focus & direction for your practice
If you did you would....
Photo by Martina Winkel | photowinkel.com
-Offer a highly sought after service
-Marketing plan: who you are, what you offer, how to find you
-Process to retain high-paying,
motivated clients
Photo by Martina Winkel | photowinkel.com
-Become the "expert" in your area, building your reputation
-Have a sustainable, fee-for-service practice that runs on "auto-pilot"
Photo by Martina Winkel | photowinkel.com
YES, YOU REALLY CAN:
-Earn 6 figures doing Couples Therapy
-Work less, Have more personal time
-Feel confident about the future
Photo by Martina Winkel | photowinkel.com
YES, YOU REALLY CAN:
-Earn 6 figures doing Couples Therapy
-Work less, Have more personal time
-Feel confident about the future
Photo by Martina Winkel | photowinkel.com
Know you are truly helping
many people (ENTIRE FAMILY)
And have fun! Never a dull moment
Photo by Martina Winkel | photowinkel.com
ON THIS SESSION: Step-by-step system
-Design your practice
-Market your practice
-Increase your effectiveness
-Take advantage of this untapped niche market
Photo by Martina Winkel | photowinkel.com
WHEN YOU GET THIS...
You will see an IMMEDIATE INCREASE:
-Client retention
-Number of referrals
-Amount of money you are collecting
-Feel more confident and competent
Photo by Martina Winkel | photowinkel.com
You will feel like your business is taking off!
Photo by Martina Winkel | photowinkel.com
ABOUT ME...
Licensed Psychotherapist
-3 Clinic sites, 20 employees
-Taught at Graduate School
-Private supervision & consultation
Photo by [Jim]
I ALMOST QUIT....
-Youngest in school
-1st year instructor
-Plodded along, First job (400 clients)
Quit, hired 2 mentors (staffed every case)
Photo by [Jim]
That's why I believe in:
-Asking for help
-Consultation & Supervision
-Working with the best people
Photo by [Jim]
The power of niche specialties
-Eating disorders
-Child and family therapy
-Couples therapy
Photo by [Jim]
The Results
-Had a practice (ED)
-Friend Mary Beth
-Within 3 weeks (TV, radio)
-Built a multi-dimensional practice
Photo by [Jim]
WHY COUPLES THERAPY?
Out of hundreds of niche specialties, Couples Therapy is best choice:
Business
Personal
Photo by 【Kelly D Photography】
UNIQUE BENEFITS:
-Untapped market
-Helps you stand out
-Highly motivated clients
-Infidelity and Sex therapy
Photo by 【Kelly D Photography】
-Less stigma
-Attract fee-for-service clients, willing to pay premium prices
-Will pay to "see the best"
-Multiple alternatives
-Become the "go to" expert
Photo by 【Kelly D Photography】
YOU CAN LEARN THE SKILLS
-You may be a seasoned clinician
-You may be a new therapist
-Without having to start from scratch
Photo by 【Kelly D Photography】
SKILLS
-Can be excellent even if you're not Gottman certified, or EFT trained
-Can incorporate skills to your already existing clinical skill base
Photo by 【Kelly D Photography】
THINGS YOU'LL NEVER HAVE TO WORRY ABOUT AGAIN
-Your future career
-Whether you can pay your expenses
-Wondering where your next client will come from
-Questioning how to set your fees
Photo by 【Kelly D Photography】
COUPLES THERAPY as your preferred niche is the FASTEST way to 6 figures and be on auto-pilot for years to come
Photo by 【Kelly D Photography】
IS YOUR PRACTICE PROFITABLE, GROWING STEADILY AND ON AUTO-PILOT?
Photo by zilverbat.
COUPLES THERAPY PROCESS
-The world has changed
-Used to do long term therapy
-Went to couples conference
Photo by zilverbat.
Learned to NOT BE AFRAID
Learned new skills (clinical and emotional)
Photo by zilverbat.
CLINICAL TOOL
Developed a tool to manage couples & provide direction
Helped contain their anxiety and mine
Photo by zilverbat.
CLINICAL TOOL Resulted in
-Higher retention
-Better follow-through
-Improved clinical success
Photo by zilverbat.
NEW STUDENT
-No clients
-No couples experience
-Young website
Photo by zilverbat.
WITHIN THREE WEEKS
-Chose infidelity
-3 couples (4 sessions each)
-Increased her fee
-MORE CONFIDENT
Photo by zilverbat.
COMMON MISTAKES
-Sessions not structured
-Therapist is slow
-Couples allowed to fight
-Not connecting with both
-Not recommending a plan
Photo by zilverbat.
COMPREHENSIVE COUPLES ASSESSMENT
Four session process
Photo by zilverbat.
THIS TOOL
-Provides structure
-Identifies key problem beliefs and behaviors
-Allows for positive change
Photo by zilverbat.
COMPREHENSIVE COUPLES ASSESSMENT
-Provides direction no matter the problem (infidelity, sexual incompatibility)
-Therapist and client can develop a connection
-This connection de-escalates a couple in crisis
(See issues, builds trust, easier to confront)
Photo by zilverbat.
THERAPY MODEL
Sessions 1-4, Insight
Sessions 5-8, Behavior Change
Sessions 9-12, Relationship Change
Photo by zilverbat.
Session One
-Communication (open or closed)
-Problem Solving Techniques (power differential)
-Attachment styles
-Goals for therapy-Are they really in?
Photo by zilverbat.
Sessions 2 & 3
-Chance to connect
-Review FRD (Attachment style questionnaire)
Photo by zilverbat.
Session 4
-Review patterns
-Give equal feedback
-Identify individual steps for change
-Develop empathy
Photo by zilverbat.
CCA
-Multi-faceted
-Hold multiple perspectives
-Expand their view (from individual to flexible & interactional)
Photo by zilverbat.
CCA
-FRD form (foo history)
-Identify attachment style and patterns (5 adjectives)
-Look for attachment disruptions----> connect to current marital attachment disruption
Look for unexpressed and unresolved emotion
Photo by zilverbat.
COMMON DISRUPTIONS
-Preoccupied parent=distant spouse
-Adoring parent=perfect spouse
-Critical parent=enmeshed spouse
Photo by zilverbat.
CCA Your job is to...
-Identify the trauma or disruption
-Identify the unresolved emotion
-Identify the reactive behavior
-Interpret what's going on
-Express right emotion & behavior
Photo by zilverbat.
EXAMPLE :Nancy & Robert
-Both had angry, critical fathers and
passive mothers
-Nancy-I will never be invisible & passive
-Robert-I will never be mean & hurt others
Photo by gareth1953 the original
-Nancy was loud, aggressive and
high anxiety
-Robert was quiet, withdrawn
and depressed
-He was passive, She was aggressive
Photo by gareth1953 the original
THERAPY GOALS
-Provide insight regarding behaviors
-Neither one had a good role model
-Both had similar parenting
-Change reactive patterns
-Predict resistance
Photo by gareth1953 the original
GOALS
-Robert should speak up, Nancy should listen & let go
-When Robert speaks up (it will hurt Nancy)
- Robert will feel guilt and shame for hurting her
Photo by gareth1953 the original
CCA
-Any theoretical framework & all disciplines
-Helps you feel in charge of your plan
-Gives you time to receive consultation
Photo by LauraGilchrist4
THE GOOD NEWS
-All you need is a structure (the CCA)
-You contain their crisis with a clear & direct plan
-Your direction builds confidence & allows a higher price point (you know how to solve the biggest problem in their life)
Photo by LauraGilchrist4
REVIEW
-Why having a niche specialty helps you stand apart, command a higher price point, & corner the market
-Why Couples Therapy is preferred
-A review of the CCA
-The benefits of the CCA
Photo by C.-04
WHAT YOU NEED TO SUCCEED
-The right niche specialty
-The right system
-The right skills
-The right mentoring
Photo by C.-04
WHAT WOULD IT BE WORTH?
-To have piece of mind
-To never worry about money again
-To know you have a secure base, where you could focus on your work with clients instead of marketing
Photo by monkeyc.net
IN THE NEXT 30 DAYS... What if...
-You could create focus
-Immediately see more referrals & retain clients
-Charge premium prices and immediately
collect more money
-Receive training with ideas you can use right away
Photo by monkeyc.net
WHAT WOULD MAKING OVER 6 FIGURES MEAN?
Photo by monkeyc.net
THINK:
WHAT IS IT COSTING YOU NOT TO HAVE THIS IN YOUR BUSINESS?
Photo by monkeyc.net
YOU HAVE A CHOICE
Photo by monkeyc.net
HOW I CAN HELP YOU
I've set aside some time in the next two weeks to speak to you for an hour or so about how to build your successful practice
I will take a look at your business and tell you exactly what I think you need to massively boost your practice and income
Photo by Jim Nix / Nomadic Pursuits
HOW I CAN HELP YOU
If you are ready to build a practice that runs on auto-pilot, THIS is going to help you get there
The cost?
FREE
Photo by Jim Nix / Nomadic Pursuits
HOW I CAN HELP YOU
If you are ready to build a practice that runs on auto-pilot, THIS is going to help you get there
The cost?
FREE
Photo by Jim Nix / Nomadic Pursuits
margaretthompsonmsw.com/apply
Photo by [Jim]
COUPLES THERAPY PRACTICE BLUEPRINT
LIVE 8 week alliance
I will advise you on: creating your offerings, marketing online & in your community, structuring your price point, increasing referrals and identifying your training needs
Photo by Haags Uitburo
Twelve people only
This is the EXACT method I use to train therapists privately, but in a group setting
Photo by Haags Uitburo
COUPLES THERAPY PRACTICE BLUEPRINT
-6 weekly audio trainings
-2 Implementation weeks
-8 Live Q&A sessions with me
-Email support
Photo by Haags Uitburo
COUPLES THERAPY PRACTICE BLUEPRINT
-6 Weekly audio trainings
-2 Implementation weeks
-8 Live interactive sessions
(Live Q&A or phone consult)
-Email support
Photo by Haags Uitburo
Only for people who:
-Are serious about building their practice
-Are willing to follow directions
-Take responsibility for their own success
if that's you.....
Photo by Haags Uitburo
Here's What's Covered:
Week One: Clarity & Vision
Week Two: Position Yourself for Profit
Week Three: Marketing
Week Four: Implementation
Week Five: Clinical Skills Training
Week Six: Couples Therapy
Week Seven: Implementation
Week Eight: Couples Therapy Toolbox
Photo by Haags Uitburo
You Also Get:
-In-depth, live critique from me personally
-4 weeks of follow up email consultation
Photo by Haags Uitburo
The Price
What my clients have earned: $30,000 on the front end, An additional 5-6 figures on the back end
What my clients spend to work with me: Minimum $5995
Your Price $3995
Photo by Haags Uitburo
The Price
What my clients have earned: $30,000 on the front end, An additional 5-6 figures on the back end
What my clients spend to work with me: Minimum $4995
Your Price $2995
Photo by Haags Uitburo
THE GUARANTEE
If we work together to jumpstart your practice and you don't see any of the gains discussed in this webinar, I will immediately refund your tuition
That's how confident I am that this formula works
Photo by Haags Uitburo
Fast Action Discount
-If you are one of the first 6 sign-ups today, I will take off an additional $998
Your price $2997
www.margaretthompsonmsw.com/payment
Photo by Haags Uitburo
Fast Action Discount
-If you are one of the first 6 sign-ups today, I will take off an additional $998
Your price $1997
www.margaretthompsonmsw.com/signupnow
Photo by Haags Uitburo
Fast Action Bonus
If you order before the end of our live Q&A, you will also get a one-hour private consultation with me to ask about anything you want
$495 value
Photo by Haags Uitburo
How to join...
-Head to margaretthompsonmsw.com/payment
-Can break payment into 2 payments -Choose your option
-You will immediately be emailed a username and password so you can get started with Week One
www.margaretthompsonmsw.com
Photo by Haags Uitburo
How to join...
-Head to margaretthompsonmsw.com/payment
-Can break payment into 2 payments -Choose your option
-You will immediately be emailed a username and password so you can get started with Week One
www.margaretthompsonmsw.com/payment
Photo by Haags Uitburo
How to join....
Head to www.margaretthompsonmsw.com/signupnow
Can break payments into 2 payments-Choose your option
You will immediately be emailed a username and password so you can get started with Week One
www.margaretthompsonmsw.com/signupnow
Photo by Haags Uitburo
