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Econ. January 7

Published on Dec 01, 2015

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PRESENTATION OUTLINE

Firms, competition, market

Mr. Melkonian

Things to do before mid-term

  • Major Assignment
  • Finish chapter - Quiz
  • Finish next chapter - no quiz
  • Review / mid-term evaluation expectations

Did someone say quiz???

Quiz Thursday, January 15, 2015 :D

profit motivates all firms

However... The purpose of economic activity is for consumer satisfaction
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market

Remember from earlier... group of buyers and sellers of particular goods.
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pancake market

Involves everyone who sells and buys pancakes
Photo by Pockafwye

rely on competition to create choice

The main way firms remain accountable to decisions

lots of ways firms compete

Price is the obvious one... Cheaper will increase sales of most things

non-price competition

Change anything... But price

but not all markets are the same...

Sometimes we have very little choice/alternatives
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determine market structure

big company like Walmart or a privately owned grocery store in Keswick?

Factors to determine market structure

  • Number/size of firms in the market
  • Degree of product similarity 
  • Firm's control over price
  • Ease of other firms entering/leaving market
  • Amount of non-price competition

4 different types

Spectrum - Perfect competition and Monopoly on either end
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Perfect competition

Many producers, uniform product, aggricultre 

Distinguishing factors

  • lots of buyers/sellers - no control over market supply
  • everyone sells a standardized product
  • producers have to accept market equilibrium price. No price change
  • easy to enter/exit market. No wild start-up costs
  • little non-price competition. Everything is the same

how do you succeed then??

Manage costs effectively 
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the more efficient you are

The more profitable you will be here

but if you're making lots of money

people want in ... more supply, market price falls
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this type of market doesn't exist

always start-up costs and non-price competition

Wheat farmer - as close as it gets

Expensive start-up though
Photo by KevinLallier

Monopolistic competition

Product is differentiated and there are lots of similar firms

characteristics

  • lots of firms compete in the market
  • firms sell similar but not identical product
  • some firms big enough to influence total supply / price
  • non-price competition is significant

competition for burger joints?

quality, price/promotion, service, availability/location (24 hr?)
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pretty easy to enter/exit

firms are usually small - but tough financial barriers 
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product differentiation

how is mine different than yours?
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7.2 sums this up nicely

oligopoly

Operate as huge firms in their respective markets 
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market structure

  • dominated by few large firms
  • competing firms may produce a range of products
  • firm has substantial influence on price
  • huge barriers to entry
  • non-price compettion is intense.

consumers get cheesed

Oligopoly changes price pretty much when they feel like it
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gasoline

All of it goes up/down at the same time - so people get suspicious 
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not necessarily a conspiracy though...

they have the right to set the price to what they deem fit
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collusion

firms set prices, limit output, eliminate competition

monopoly

one firm has complete control of market

Market characteristics

  • market dominated by a single firm - total control over supply
  • unique product - no close subs
  • firm is price maker - will maximize profits
  • major barriers to entry
  • no competitors so there's no non-price competition

can become a monopoly

if you patent something that gives you sole right to produce it

canadian radio-television and telecom commission (crtc)

hold monopoly over Canadian media
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natural monopoly

things with very high fixed costs, more efficient as a monopoly
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sometimes more than one supply is impractical/wasteful

do we need many electricity providers?
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deregulation

opening market so there's more competition
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PRIVATIZATION

one method of deregulating - sale of public assets to private firms

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