Cat Catter
Published on Nov 18, 2015
No Description
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
Summary
- $40,000 revenue
- $21,000 net income
- Products mostly made by hand
- Client base through emails and referrals
Photo by Ondablv
Places to Improve
- Website with shopping cart to organize sales
- Change wholesaler to a place nearby Seattle, WA
- Minimize loss through backordered inventory and shipping cost
Backordered items are your best sellers, prepare more for selling these items.
Backordering leaves a bad impression
Tell customer how many items are still in stock to prevent backordering
Minimize shipping cost by adding shipping to costs. This is typical for online businesses.
-Adding shipping cost will be surprise to past customers. It can also be a feature of your business
-add shipping cost into price of item
-add shipping cost after a year and tell your newsletter base that free shipping will end 1 month before
-FOB destination is good especially if you have backordered inventory
http://hannahyao.wix.com/catcatter
Backordering leaves a bad impression
Tell customer how many items are still in stock to prevent backordering
Minimize shipping cost by adding shipping to costs. This is typical for online businesses.
-Adding shipping cost will be surprise to past customers. It can also be a feature of your business
-add shipping cost into price of item
-add shipping cost after a year and tell your newsletter base that free shipping will end 1 month before
-FOB destination is good especially if you have backordered inventory
http://hannahyao.wix.com/catcatter
Photo by Darron Birgenheier
Shipping Cost
- Keep free shipping cost until next year
- Slightly increase price of items to reimburse shipping cost
Minimize shipping cost by adding shipping to costs. This is typical for online businesses.
-Adding shipping cost will be surprise to past customers. It can also be a feature of your business
-add shipping cost into price of item
-add shipping cost after a year and tell your newsletter base that free shipping will end 1 month before
-Adding shipping cost will be surprise to past customers. It can also be a feature of your business
-add shipping cost into price of item
-add shipping cost after a year and tell your newsletter base that free shipping will end 1 month before
Photo by Wolfgang Lonien
Backorders
- Backorders are best sellers
- Leaves a negative impression on customers
- Inform customers of inventory quantity
Backordered items are your best sellers, prepare more for selling these items.
Backordering leaves a bad impression
Tell customer how many items are still in stock to prevent backordering
Backordering leaves a bad impression
Tell customer how many items are still in stock to prevent backordering
Photo by Trish Hamme
Marketing
- Niche market: cat lovers and handmade goods
- Create an email mailing list
- Highlight best sellers
- Make a blog dedicated to cute cats
- Provide advice for cat care
Emails:
free shipping for $50 +
20% off everything
Advertise themed sales
attracts people to buy items so that they don't miss a sale
add to referrals: get free shipping by sharing or liking an item on Facebook or following tumblr
OR get 5% off
Tumblr: when gaining new followers, you find more cat lovers that may be interested in your products
encourage others to send you their pictures of cute cats to build a good relationship between client and business
-give tips on cat care
What
free shipping for $50 +
20% off everything
Advertise themed sales
attracts people to buy items so that they don't miss a sale
add to referrals: get free shipping by sharing or liking an item on Facebook or following tumblr
OR get 5% off
Tumblr: when gaining new followers, you find more cat lovers that may be interested in your products
encourage others to send you their pictures of cute cats to build a good relationship between client and business
-give tips on cat care
What
Photo by play4smee
SWOT Analysis
Photo by Kacper Gunia
Partner with Lee Chandler!
- We will help you...
- Make long term & short term plans
- Build your website & explore other innovative options
- Increase profits
- Guide even more people to love cats!
Reassess your fixed and variable costs
- some raw materials can be reused
- some raw materials can be reused
Photo by Michael_CH
