The Power Of Advertising by afranklin

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Slide Notes

The Power Of Advertising

Published on Nov 21, 2015

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PRESENTATION OUTLINE

THE POWER OF ADVERTISING

Mrs. Amy Franklin

Photo by Stuck in Customs

CONSUMER

AN INDIVIDUAL WHO USES PRODUCTS

Photo by [ henning ]

WANTS VS NEEDS

Photo by kevin dooley

CONSUMER BEHAVIOR

EVERYTHING THAT AFFECTS OR IS AFFECTED BY HUMAN CONSUMPTION

Photo by tedeytan

WIIFM

WHAT'S IN IT FOR ME???

Photo by alexanderdrachmann

FUNCTIONAL BENEFITS

Photo by iateapie

EMOTIONAL BENEFITS

Photo by Nicolas_Goulet

AN ADVERTISEMENT IS A PAID PUBLIC ANNOUNCEMENT

WHICH USUALLY HIGHLIGHTS DESIRABLE QUALITIES TO PERSUADE YOU TO BUY GOODS OR SERVICES.

Photo by pam's pics-

TYPES OF ADVERTISING

Photo by Robin Geschonneck

SUCCESSFUL ADVERTISING

VALUES & ADVERTISING

HOW DO YOU SEE YOURSELF?

Photo by behind.blue.eyes.secrets

THINGS TO CONSIDER

Photo by LShave

IMAGES AREN'T REALISTIC

VALUES CAN BE AFFECTED BY ADVERTISEMENTS

Photo by deeplifequotes

PROS & CONS

THERE ARE GOOD AND BAD POINTS TO ADVERTISING

Photo by TaylorB90

ADVERTISING PROVIDES INFO

Photo by Justin in SD

INCREASES STANDARD OF LIVING

Photo by mendhak

AFFECTS HAPPINESS

Photo by Stuck in Customs

Friend of Haiku Deck