SEABOURN

OVERVIEW

• Seattle, Washington
• Operates all around the world
• 7 days to 100+ days
• Carnival Corporation
• Passengers (age 40s - 60s)

MISSION STATEMENT

"Through genuine and intuitive service, we consistently deliver exceptional Seabourn Moments that delight our guests and create the world's finest travel experience."

NUMBER OF UNITS
1. Seabourn Encore
2. Seabourn Spirit
3. Seabourn Legend
4. Seabourn Sojourn
5. Seabourn Quest
6. Seabourn Odyssey

CORE VALUES

• Uncompromising commitment to safety and sustainability
• Focus on performance and results
• Committed to service excellence
• Integrity, honesty and ethic
• Team together and team apart

CORE VALUES

• Embrace change and improvement
• Maintain optimism and perspective

LOCATIONS OF SEABOURN

• North Europe
• Australia and New Zealand
• Africa , India , Middle East
• Asia
• Antarctica , Patagonia

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FACTS ABOUT SEABOURN

• Maximum 405 guests and 225 rooms
• Inclusive meals and beverages
• Luxury
• Personalised Service 1:1 ratio
• 7 - 100 days

FINANCIAL INFORMATION

• Most expensive trip $110 000
• Cheapest trip $3599
• North American Cruises earned $9 559 000 000 in 2014

SWOT ANALYSIS OF HR POLICY

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RECOMMENDATION

• Less pressure to employees
• Add more lines in Asia, especially China
• PORT: Hai Nan, Xia Men, Shanghai

REFERENCES

• (Internet).Available from (Accessed: 3 March 2014)
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• (Internet).Available from (Accessed: 3 March 2014)

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