#17 COPYWRITING HACKS by Geert Van den Eijnden

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Slide Notes

#17 COPYWRITING HACKS

Published on Nov 18, 2015

Simple copywriting tips & tricks I would have loved to know... when I was 20.

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PRESENTATION OUTLINE

#17 copywriting hacks

I would have loved to know... when I was 20.

Photo by Ravages

why?

Because 'easy reading is damn hard writing' ...

But... there are some tricks.

So let's unveil a few, for you.

Photo by kennymatic

#1 - Five seconds rule

People don't read. They scan.

Photo by K2_UX

#2 Have you done the ego-test?

It's all about you, you - and yes - you too.

Photo by World Economic Forum

#4 First be clear, then clever

Chaosmos? No thanks. Kill your darlings.

Photo by vanil.noir

#3 Sell a great night's sleep, not...

the mattress. Spin product info to customer benefits

Photo by Hamed Saber

#5 change clichés to YOUR advantage

Use what people know, confuse and solve, win the heart

#6 Contrast is king

"I don't like reggae. I love it." / Counter-argument top ten

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#7 Find YOUR hook

'People live for stories. Gi'

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SO that's already...

Five seconds rule - the ego-test
First be clear - Sell a great night's sleep
Change clichés - Contrast is king
Find your story - ...

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read your texts #Aloud

Discover bad rhythm, long sentences and sissy words

Photo by Kris Krug

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have you asked #questions?

Questions fuel your text with reader engagement

Photo by Great Beyond

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#PuBtalk your story

Write it, like you would tell it to a friend

Photo by StephenMcleod - International Man of Mystery

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Visualise with vivid #imageRY

If no images available, magically compare

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juhey! wow. hurraah!.

#Yell it! Don't just tell it. Fuel it with enthusiasm.

Photo by seair21

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use #quotes and testimonials

People want to compare with other people & celebrities

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choisir le mot juste

KISS + new, free, dear, you, extra, now, ... = #positive wish

Photo by contemplicity

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Enjoy #odd routines

Get a cat, a great coffee machine and expensive bourbon

Photo by Paul Henman

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Power of three

Lists, #one-two-threes & numbers work miracles.

Photo by pasukaru76

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#And start sentences with 'AND'

'And that's the way the cookie crumbles.'

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SO...

5 seconds - Ego-test - sell a great sleep
First be clear - use clichés - contrast is king
Find your story - read aloud - questions?
Pubtalk - images - YELL & quote - positive
Enjoy odd routines & use power of three

Photo by Cian Ginty

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Brought to you by Geert Van den Eijnden

1/3 copywriter, 2/3 lecturer, 3/3 idiot

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Questions, complaints or compliments?

@geert_vde, geert@raadbijwoord.be, +32 498 539183

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Someone... get the champagne!

Don't forget the #call-to-action.

Geert Van den Eijnden

Haiku Deck Pro User