Beyond social media
Published on Mar 20, 2016
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PRESENTATION OUTLINE
Beyond social media
5 Key Takeaways About Social Media Today
#NYSPRACONF
New York School Public Relations Association Spring Conference
SHANE HAGGERTY
Marketing & Technology Director | Tolles Career & Technical Center
brief Bio
- Former English teacher, 3 yrs
- Former asst. principal/AD, 3 yrs
- Former school PR coord., 4 yrs.
- Owned my own consultancy, 3 yrs.
- Currently marketing director
Highlights
- Former OHSPRA Board member, 5 yrs.
- Named a Webby Award Honoree in 2010
- Led media/street team for startup at SXSW in 2013
- Had a client featured on The Today Show
- Have led more than 30 trainings on social media
IT'S NOT ABOUT THE PLATFORMS
IT'S ABOUT THE POSSIBILITIES
Sometimes, You GOTTA SPEND MONEY
VISUALS MATTER MOST
VISUAL FACTS
- Brain processes visuals 60,000 times faster
- Photos boost retweets by 35%
- Photos on Facebook garner more interaction than anything else
Yes, storytelling. Also, storymaking
PERSONALITY IS A PLUS
FIND THE NIChes
Vine
Snapchat
Spotify
Meerkat
Periscope
content sells the idea of a product
Traditional Marketing Aims Just To Sell The Product
Possibilities in action
- Allow Others To Create Content
- Build Your Army
- Take Advantage of Live Events
Possibilities in action
- Seed Your Hashtag
- Mini-Events/Mini-Campaigns
- Influencer Campaigns
- Build Your Brand
QUESTIONS?
#NYSPRACONF
